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Coca Cola Case Study

The Coca-Cola Company is an American MNC that manufactures, retails, and markets nonalcoholic beverages and syrups. Invented in 1886 by pharmacist John Pemberton, the company is known for its flagship product – the Coca-Cola fizzy drink. Later, Asa Griggs Candler bought the Coca-Cola formula as well as the brand in 1889 and established the first office in Atlanta, Georgia in 1892.


Atlanta, Georgia, the USA

Areas Served

Key PeopleJames Quincey
&(Chairman & CEO)
&Brian Smith
&(President and COO)
RevenueUS$31.85 billion (2018)
Total AssetsUS$83.21 billion (2018) 
Total EquityUS$16.98 billion (2018) 

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