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Honda in Europe Case Study Help

In 1980, Honda’s overall market share was 1.2% in Europe. Over time, they gradually slid to about 0.8% in 2018. Here is a table stating the basic details of Honda.

Name

Honda Motor Company Ltd.

Founded

24th September 1948

Industries served

Robotics, Finance, Aviation and Automotive

Locations

Over100 countries all over the world

Headquarters

Tokyo, Japan and Minato-ku

CEO

Takahiro Hachigo

Sales Record

JPY ¥14,601.1 billion (2016) 9.6% increase over JPY ¥13,328.1 billion (2015)

Employees

Over 208,399

Primary competitors

Ford Motor Company, Daimler AG, Chrysler Group LLC, Toyota Motor Corporation, Bayerische Motoren Werke AG, Volkswagen AG and Hyundai Motor Company


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