Target Market and The Segment

Introduction

The demand for the organic food has increased rapidly in the past decade on a global basis. The organic foods are those foodstuffs that are shaped by the techniques that fulfill with the standards of organic farming. The total value of the organic food industry in Australia in the year 2012 was estimated around $1.27 million. The organic farm industry in Australia persists to control a comparatively small percentage of overall market value while rising over growth rates for conservative produce (Gracia and de Magistris 2013).

Target market and the segment and positioning

The market for organic food in Australia has increased significantly over the last few years. The consumer survey had indicated a growing interest on the part of the consumer which in turn points to a noteworthy potential for organic food manufactured goods.  If the desires and the preferences of the consumers are met successfully, in that case the strategy to augment the sale of the organic food will be successful (Janssen and Hamm 2012).

Since the consumption of organic foodstuff is no longer a matter of unrealistic eco-activities, it is essential to expand a more thoughtful understanding of diverse partialities of the consumers. With the supposition that the first choice for organic foodstuffs vary appreciably among diverse target groups, the recognition of target market focuses predominantly on lifestyles and attitudes (Malla et al. 2013).

Generally the target markets for organic food are the individuals who are health conscious. The health-conscious individuals generally prefer to eat local organic food, in time produce and store at co-ops and farmer's markets, so they could make your use of recurring, regionally full-fledged manufacture a selling point (Galbraith?Emami and Lobstein 2013).

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