Write an essay on Coca-cola (a renowned soft drink company).
Coca-cola is a renowned soft drink company, which runs it business both in the national market and in the international market. The company mainly sells non-alcoholic product and services in the global market. The company mainly operates its business in more than 200 countries, in the global market. The company also runs a big chain of business in different countries. As per the report 2015, the company every day sells more than 1.7 billion bottles among the targeted customers in the market. On the other hand, it has been also found that the company has got almost 146,000 employees in the company.
In order to manage every operation effective, the business organization has given much importance to the logistics management. Due to the rise in the competition level among the other soft drinks companies, it has become much difficult for coca-cola to maintain their operations. It has been found that with the help of the logistics management the business organization mainly maintains the operation flow in-between the origin and the consumption. In order to expand the business, coca-cola decided to develop the business through partnership with Monster beverage. Through this effective initiation the company has mainly tried to increase their marketing and distribution in the global market.
In the present scenario, the soft drinks company (Coca-Cola) has given much emphasis on the logistics practice within the organization. Through this effective initiative, the company like Coca-Cola is mainly trying to maintain the operations (logistics) in the right way. In the last few years, Coca-Cola is expanding the business in partnership with Monster (Beverage Coyle et al. 2014). This has directly helped the company to improve their marketing as well as the distribution channel and networking.
It has been found that the company maintains effective production system within the organization. This has helped the company to maintain their high quality standard in the global market. Proper logistics practice has also helped the company to produce the goods for the targeted consumers in the market (Casanova et al. 2013). Additionally, it has been also found that the company has always given priority to the preferences of the targeted customers in the market. The company uses different kinds of techniques and strategies.
Present the company is much focused on internet marketing for improving the selling as well as the distribution level. Effective marketing also has helped the company to increase its market share in the global market. Effective marketing strategies have helped the company to develop its unique position among the customers in the market (Dekker et al. 2013). Additionally, it has also focused on the TV commercial and hoardings to grab the attention of the large targeted consumers in the market.
The logistics practice also has helped the company to improve their accounting as well as financing. It has been found that due to the rise in the competition level, the market share of the company has fallen all of a sudden in the market. This has somehow affected the market position of the company in the global market. The competition level has risen in between different soft drinks companies like Pepsi Cola.
In the present circumstances, the company is facing some challenges in developing the business in the Singapore market. In order to upgrade the whole system, Coca-Cola needs to incorporated effective logistics practices and theories within the business organization. It has been found that the customers are not satisfied with the delivery of the goods and the services. Most of the customers are unable to get the product in the right time from the market place. This has also created an adverse impact on the image of the company among the targeted customers in the market. Sometimes, due to ineffectiveness of planning and controlling the company is unable to meet the exact requirement of the targeted customers in the market. Dyckhoff et al. (2013) commented the effective logistics practices helps the business organization reduce the additional expenses of the company. Apart from this, it also helps the company to enhance their effectiveness towards the customer service. In order to manage the whole system Coca-Cola needs to implement the theories of supply chain management (Ellram & Cooper 2014).
It has been found that with time the choice and preferences of the consumers has changed drastically. Therefore, in order to meet the demands of the targeted customers in the market, the company has given much emphasis on the processing system of Coca-Cola (Fawcett et al. 2013). It has been found that as per the marketing situation, the order processing system varies. In the recent days it has been found that the customers has becoming demanding about the product and services which they consume. The order processing system is one of the effective processes by which the business organization mainly maintains the flow of business.
Presently it has been found that most of the business organizations use different kinds of advance technologies in order to track and capture the orders of the customers. Fitzsimmons & Fitzsimmons (2013) the main goal and objective of Coca-Cola is to develop relationship with the targeted customers for long term. Through this effective approach, the business organization can easily long term goals of the organizations. The customers’ satisfaction rate mainly decides the success and the failure of the business organization. The business organization always needs to meet the order and the other requirement of the customer in order to expand the business and retain the customers in the global market.
Ghiani et al. (2013) commented that there are mainly two types of Oder processing system namely the traditional form of processing and the other is modern form of processing. It has been found that Coca-Cola mainly follows the modern type of order processing system. The modern form order processing system is totally technological based. Langley et al. (2016) put forward that the advancement of technology has totally changed the whole operational as well as the functional system of the organization. The modern order processing system has helped Coca-Cola to maintain their large chain of business operation in different countries. Basically, in the recent times, the company mainly accepts order through online (Monczka et al. 2015).Additionally, it has been also found that in order to maintain the modern form of processing system the company mainly uses advance software within the organization. There are several parties, who are being involved in the whole order processing system in the organization.
The modern form of order processing system basically reduces the expenses of the business organization. Additionally it helps to maintain the flow of operation within the business organization. By using this effective system, the customers mainly place their order and requirement to the business organizations. Presently, it has become much difficult for Coca-Cola to maintain the flow of order for the goods and services (Rushton et al. 2015). In order to retain the customers in the business organization, the company tries to fulfill the order requested by the customers of the company.
For this, the company incorporates several kinds of strategies and tactics for meeting the long-term goals of the business organization. In the current situation, the competition level coca-cola has enormously increased with PepsiCo. It has been also found that if the company is unable to meet the orders of the customers they are switching from one brand to the other. On the other hand, sometimes it becomes difficult for the employees to use the advance technology effectively during the order processing system (Seuring 2013).
Due to lack of knowledge and skills, the employee of Coca-Cola faces challenges to handle the technology. In order to maintain the flow of operation and activities in the business organization, Coca-Cola needs to much focus on the logistics practices. This will directly help the company to enhance their sales rate as well as the production rate of the company. On the other hand, it will also help the company to gain additional advantage compared to the other existing soft drinks companies of the Singapore market.
Usage of advance technology: The Company needs to use such technology and software is which the employees can easily understand and handle. Through this, the employees can deal with the whole process and the system more accurately. On the other hand, the company also needs to train the employees before implementing the software’s in the company.
Understanding the demand: The Company needs to continuously track and monitor the demand of the targeted consumers in the market. As per the market situation, the business organization needs to implement effective strategies and technique to maintain the flow of operation in the organization.
The inventory management system is an effective way by which the business organization maintains and controls the orders, stores and the production (Seuring & Gold 2013). Most importantly, through the inventory management system Coca Cola maintain maintains and controls the quantities of the fished goods and services. Ineffective inventory management bring huge financial down turn for the business organization.
As per the report of 2016, it has been found that from the year 2014 to 2015, the efficiency of the inventory management system has rapidly increased. It has been found that Coca-Cola maintains a high inventory management system and additionally it also maintain an effective purchasing plan and framework in order to maintain the whole inventory management system. It helps the business organization to maintain the existing inventory system of the organization. As per the demand of the order to product and services, the business organization mainly forms inventory plan (Ellram & Cooper, 2014).
However, in this competitive market, the company is facing tough situation in maintaining the inventory management effectively in the business organization. Fitzsimmons & Fitzsimmons (2013) put foward that for the future growth and development, the business organization needs to develop an effective plan and incorporate it in the business organization. On the other hand, the Coca-Cola needs to use multiple vendors in order to maintain the flow of operation within the organization. Additionally, the company also needs to maintain proper communication with the individual employee in the business organization (Waters & Rinsler 2014). Moreover, the company also needs to adopt effective strategies and communication models to maintain the inventory management properly in the organization. Apart from this Coca Cola also needs incorporate effective policies to maintain the uniform process within the business organization.
After the completion of the study, it has been found that presently every business organization has focused on their operations management for expanding their business in the global market. It has been found that Coca-Cola has given much emphasis on the preferences of the consumers in the market. But however, due to the rise in the competition level Coca-Cola is facing some challenges to maintain their operation in the market.
In order to maintain the flow of the operation in the business organization, Coca-Cola needs to implement effective logistics models and effective strategies to meet the needs of the targeted buyers in the market. Apart from this, the company also needs to incorporate advance technologies in order to upgrade the service level of the business organization. This will help the company to increase the sells as well as the production goods and services in the global market.
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