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Here, the main ethical issues of Mc Donald’s are health, ill-treatment of animals as well as the exploitation of the children. The company has been mainly criticized for unbalanced menu as well as insufficient information about the nutrients in the food. The company also actively encourages the children, especially the youth to make unhealthy choices by undertaking unhealthy food. The ethical challenge faced by Mc Donald’s in Europe concerned issues of health and nutrition. Mc Donald’s has also been accused about the fact that they have a negative impact on the environment by polluting it. This revolves round the fact that Mc Donald’s has built hundred of factories around the world in order to produce their products. This in turn is leading to pollution (Slade & Prinsloo, 2013).
One of the major stakeholders of Mc Donald’s are the customers. The major ethical issue is ‘self-interest’. This issue t generally focuses on the requirements and the desires of the self. This is because Mc Donald is mainly focusing on the profit of the company. As a result, they exploit the children with the advertisement that influences them to eat unhealthy foods. Mc incorrectly advertises their food as nutritious. This in turn hampers the health of the customers. The individuals who are consuming the products are also facing the problem of obesity, as the foods are not healthy. The self-interest ethical theory motivates the action of the individuals by affecting their health (Drumwright & Murphy, 2014).
Drumwright, M. E., & Murphy, P. E. (2014). Ethical Issues of Social Marketing and Persuasion. The Handbook of Persuasion and Social Marketing [3 volumes], 175.
Slade, S., & Prinsloo, P. (2013). Learning analytics ethical issues and dilemmas. American Behavioral Scientist, 57(10), 1510-1529.
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