Faculty Entrepreneurship and Economic Development

Discuss about the Faculty Entrepreneurship and Economic Development.

The firm marketing strategy has given more focus on the modern forms and common modes of tourist attraction. However very little efforts have been put in making the firm diversify into new markets. The Calgary group target to gain a lot of profit as a result of growing travel to Calgary this year. The economy is expected to increasing and the marketing is on the rise for the company ensuring high sales thus huge profit margins.

The key drawbacks to the growth of travelers visiting Calgary are for instance; inadequate knowledge information due to poor marketing strategies by the firm (McCauley, 2017). The information sleekness has left out the most countries with high number of visitors to Calgary and thus this has been the gap and the most economic declining factor. The Calgary team has laid a lot emphasis on the rodeo and Calgary stampede (McCauley, 2017). The Calgary marketing team has gone to a set ahead to partner with other related travel bodies like, Canada and Travel Alberta to make sure that there is a strong promotional network reaching the potential visitors to Calgary but the information has not reached the populous regions in the united states of America and other key areas. These two factors have left a very pen gap in the industry.

To solve the above changes, the firm is required to apply the following measures. Diversify the sites and features of tourist attraction in Calgary. Ensure there is massive advertisement of Rodeo and Calgary stampede to the key tourist areas including the United States.

To rectify the above the Calgary marketing and communication should take a number of procedure to improve the sector; the firm supposed to diversify the activities that attract tourists to include, more scope of events, first there is need to identify the immediate needs of visitors. Local Canadian culture and tradition are the main attraction to visitor (Page and Getz, 1997). To increase profit margin, the company should focus on the cultural sites in their offer of transport as there is a large customer base available.

The Calgary will need to adopt a very strong promotional and marketing team that will ensure information and advertised are channeled to reach more target customers that will visit the area. The marketing team will be required to undertake modern methods of advertising that involve application of technology and mass media (Chrisman et al., 1995).

The new methods will face some barriers for instance; it will require an additional cost in the budget and a technical team to implement the measures. You will need to be more vibrant to guide the employ toward this new direction of promotion. The target area is wide and again may have language barrier among target population hence you will need training of the Calgary staffs (Kelm, 2009).

Conclusion

In conclusion the report propose the measures adopted in the Calgary should be maintained and inculcated reframed them to meet the new trends in the travel demands. My team recommends the use of policies in place and in addition to those a more modern approach to issues’ on the tourist sector and take a more culture related approach and activities to be included to break the monotony of travel.

Please allow me know if our firm can assist in realizing your organizational goals. I can provide a guideline to modernizing the sector. I will appreciate any efforts for me to work with Calgary in marketing and communications.

Reference

Chrisman, Hynes & Fraser, (1995). Faculty entrepreneurship and economic development: The case of the University of Calgary. Journal of business venturing, 10(4), 267-281.

Kelm, M. E. (2009). Manly contests: Rodeo masculinities at the Calgary Stampede. Canadian Historical Review, 90(4), 711-751.

McCauley, C. (2017, February). Tourism Calgary Focusing Marketing Efforts on Highly - Targeted U.S. Travellers. Business in Calgary, 91-91

Page & Getz, (1997). The business of rural tourism: International perspectives.