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Impact In The Overall Communication Process

Question:

How the modern mode of communication system puts a positive impact in the overall communication process of the group?

Answer:

The present assignment will cover certain essential concepts, which includes the notion as well as the synopsis of the key non-electronic communication system and with its practices that majority of the company uses in the overall business communication process, which in return help the company to engage the customers, suppliers, staff members and the public. The second points, which need to analyze, is the overview of different kinds of standard mode of the communication system in the organization, which includes official websites, social media, and electronic platforms. The third point of the assignment will cover a proper environmental analysis, which involves the notion of the SWOT Analysis. With the application of the SWOT Analysis, the company will be benefited to scan both the external environment as well as internal environment. The fourth section of the assignment will cover how the communication practice of the company develops a proper competitive advantage in the organization. The final part of the study will conclude various suggestions as well as recommendations, which will guide the selected group Wesfarmers to improve the overall communication system in the company. 

Concept of non-electronic communication methods and practices

There are certain applications of communication systems. The idea of the overall communication classified into two categories. One is the modern mode of the communication system, and other is the traditional method of the communication system (Aaker, 2013). The current approach of the communication system of communication system often includes the notion of the electric communication system, and the concept of the traditional way of a communication system includes non-electronic mode of the communication system. Whether traditional or modern of communication system the utility of the overall communication process remains unchanged (Aras and Crowther, 2012).

However, in the contemporary business majority of the organization follows and applies the notion of the electronic communication system. Wesfarmers develops its overall communication structure in both electronic as well as a non-electronic communication system. The company regularly gives an update about the latest products as well as services, which it offers, to its customers. It allows the customers to stay updated about the latest products and services.

Overview of the electronic media and communication strategies

In modern generations, the application of internet has provided one of the make breakthroughs in the overall business operations. The application of electronic media includes different modes of communication, which involves the idea of developing proper advertisement procedure such as using social media tools, emails and much more (BOONE, 2012). This part of the study will analyze all the relevant factors how the company uses the modern mode of a communication system in the overall business operations. The following part of the survey will reflect on different ways of the communication system, which Wesfarmers follows in the overall business communication strategies (Cateora, Gilly and Graham, 2013).  Blogs, official websites, text messages, email and television advertisement are all the key factors, which Wesfarmers develops to make an effective way of communication, which includes an advertisement as well as promotion.

The application of the social media sites provides and contributes a significant portion in modern mode of the communication system. The majority of the companies depending upon nature, as well as objectives of the business, adopt the concepts of the social media tools as the ideal platform to develop various kinds of communication procedures (Daniel, 2012). Wesfarmers is benefited in particular ways with the application of the modern mode of the communication process. With the application of blog helped the organization to provide web-based journals about the effectiveness of the organizational plans and procedures. The companies to maintain a recode of taught pictures and interests often use this particular service. On the other hand, Wesfarmers uses the concept of podcasting as a method of publishing various information is to the internet, which allows users to subscribe to a feed and receive different kinds information is about the latest products and services by mode of text messages and Emails in free of cost (Hood, 2013).

 With the application of this particular service, the users will be able to conclude about the latest products and services. The next point, which is reflected in the study, is the application of the social media tools. Among all the social media tools the most significant social media tools as Facebook and Twitter. The majority of the companies based on the objectives of the commence including Wesfarmers develops different kinds of advertisement and promotional procedures with the application of the social media tools as it is one of the ideal platforms in the modern mode of the communication process. The company also emphasize towards the use of text messages. There are certain applications of text messages by which the users are benefited by receiving regular updates from the companies (Jobber, 2012). Final and the most significant part is the use of Emails, which is an exchange of messages between the users and the organizations, which are connected, to the internet or some other computer networks. At present, the application of the smart phone has provided different users to send receive emails in their phones itself, which provides another additional opportunity to the users to stay connected with the updates of the companies.

Application of SWOT Analysis in the overall communication process

This part of the assignment will concentrate towards developing a healthy and proper situation analysis. With the application of the SWOT Analysis, the company will be able to develop a proper case analysis procedure, which will allow the organization to scan both the internal environment as well as external environment (Keegan and Green, 2013). There are four factors which will highlight the application of SWOT analysis includes Strengths, Weakness, Opportunities and Treats. The first two elements will allow the organization to scan the internal environment, and the other two factors will allow the team to examine the external environment by keeping in mind the requirements of the communication procedure.   The following part of the study will highlight all the factors, which are required to emphasize on the application of SWOT Analysis.

Customers, competitors, and trends are the three significant factors, which will highlight the process of communication in the business operations. This particular analysis will help the organization to develop a strategy as well as tactics, which will assist the business grow and succeed in a better manner (Kotler and Armstrong, 2012). The objective of this particular tool is to address all the crucial factors, which affects the proceedings of the organization. Building strengths to reduce weakness and explore the opportunity, which will avoid potential threats, is the ultimate objective of this particular marketing tool (Kurtz and Boone, 2012).

Strength

To determine the strength of an organization, there are some issues, which need to answer. What are the key areas of the business, what is going right in the business operations, and what the unique edges are over the competitions of the business process? The following part of the study will analyze the strengths of the E-commerce. The notion of the E-commerce provides 24x7 business process operation, which is followed towards organizing global business from anywhere in the globe (Laudon and Traver, 2011). All the products and services of the organization reach to the customers directly from producers at a lower price than the original market price. One of the most significant aspects of the E-commerce operations is it is very fast and as well as much efficient in the overall business operations as compared with the traditional mode of shopping. On the other hand, the idea of advertisement is also a significant aspect of the overall business transactions.

Weakness

What are the different kinds of factors, which affects the proceedings of business? What are the areas where the improvement can be made, what are the different types of strategies which the competitors adopts when selling and marketing against the first firm and to figure out these weaknesses and limit the impacts in the business proceedings?

However, there are several points, which will conclude about the weakness of Ecommerce in the overall business transactions. Some of the key factors, which are identified in the overall business operations, are listed in the following part of the study (Malhotra, 2013). The primary factors, which will conclude about the weakness, are there is no direct communication with the buyers and with the sellers. All the transactions are done by middle operators, which finalize the tractions between the buyers and the sellers. From this particular point, it can be concluded that the application of the E-commerce is not clear both from the consumers and with the seller. On the other hand, some customers prefer buying by reaching personally to the market. Sometimes the notion of the transportation cost increases product cost (Potter, 2012). The majority of the E-commerce buyers prefer the home delivery after purchasing and on the other hand, sometimes the original cost of the price is increased. On the contrary, the number of potential customers who prefers the notion of the   E-commerce is still not enough as compared with the number of traditional clients (Pride, 2012).

Need for experienced managers to help the overall expansion process, inadequate financial capabilities and weak marketing image are some of the examples of the weakness of E-commerce.

Opportunities

The idea of the opening is the third factors in this particular marketing tool. Some of the key questions, which need to identify to determine what, are the different kinds of opportunities that can be concluded. What are the new factors, which are included in this particular industry? What are the new factors that will help the organization to grow the business? Do the competitors have a weakness or not and what is the proper target market that can be developed?

The application of internet is being increased with the progression of the day (Pride, Hughes and Kapoor, 2012). The most important point that needs to be analyzed are the majority of the buyers prefers the notion of the online shopping as well as E-services as compared with the traditional mode of marketing as well as shopping as it provides the customers with different kinds of additional benefits.

Growing demand for quality and improvement of technology are the two examples of opportunity.

Threats

There are lacks of threats with the application of the E-commerce in the overall activities of the business. Dishonest online business, which includes various kinds of online frauds damage consumers’ confidence and faith in the overall enterprise of internet banking is the only threats, which can be concluded.

Changing buyers taste and adverse government strategies are the two examples of finding different risks of E-commerce.

Comparing the communication strategies with the other company

The notion of the communication system can be explained as the exchange of taught and messages by a different mode of the communication process. There are different ways of a communication system which majority of the organization follows in the overall business procedure (Robinson, 2012). The concept of the non-electronic method of the communication system can be explained as the use of paper media, which includes the application handbills, newspaper advertisement, reports and much more. Wesfarmers develops its overall business procedures by keeping in mind the requirements of the firm. There are several transactions, which took take place in the daily business operations. However, among all the transactions the most important as well as significant operations are the financial transactions, which are done with the mode of the electronic strategies and are faster as compared to the traditional way of commerce (Tanner and Raymond, 2012). With the application of Ecommerce, the different organization develops different kinds of advertisement plans and procedures by maintaining a proper cost in the overall operations. The notion of the E-commerce is also applicable towards maintaining a low staff cost advantages, financial resources, customer loyalty, and full recognition of social responsibility are the four examples, which can be concluded as the examples of strengths (Thorson and Duffy, 2012).

The majority of the organization depending upon the nature of the business develops similar kinds of the E-Commerce strategies and firmly believes towards developing a modern mode of the communication system. In this particular industry, all the companies follow the same method of a communication system in the organization.

Suggestions and recommendations

Communication is one of the productive things which majority of the group needs to develop in the overall business operations.

Development of proper E-commerce Strategies

Plans are prepared by a different business firm to make the overall business operations in a much efficient manner. The selected organization the study needs to develop different kinds of strategies in order facilitates a proper as well as an effective e-commerce strategy. On the other hand, policies need to be designed by keeping in mind the demographic conditions of the country in a proper manner. Plans need to be elaborated by the organization, which will emphasize towards the purchasing decisions of the customers (Turban, 2012). The trend of shopping is being changed, and the majority of the customers irrespective of their purchasing decisions are shifting to the modern mode of marketing, which includes the notion of E-commerce, as well as online shopping. The primary job of the organization is to develop a reliable and a proper infrastructure, which will allow both the customers as well as the society to get, benefited in particular ways.

Development of an appropriate target market

Development of a suitable E-commerce target market will include different factors, which needs to be addressed. The application of Internet has provided one of the major breakthroughs. However, there are still certain groups of customers who believe in the traditional mode of shopping (Jobber, 2012). On the other hand, the majority of the customers in Australia firmly feel towards applying the concept of online shopping. With the application of the online shopping, there are certain factors by which these particular groups of customers will be benefited. The company in the study needs to develop two different kinds of strategies for these two groups of customers (Keegan and Green, 2013).

Conclusion

The concluding part of the study will analyze all the key factors, which will conclude the effect of E-commerce in the business. In the overall study, there are five sections. The first part of the study finds the synopsis of the non-electronic communication process, which engages customers, suppliers, and staff members. The second part of the study will focus on the strategies how the company was benefited with the application of E-commerce in the business, which is analyzed with an effective marketing tool, which is known as SWOT Analysis to scan both the internal environment as well as external environment. The fourth and the fifth factor in the study will evaluate the communication strategies of the company followed by a proper recommendation. 

Aaker, D. (2013). Marketing research. Hoboken, NJ: John Wiley & Sons.

Aras, G. and Crowther, D. (2012). Business strategy and sustainability. Bingley, U.K.: Emerald.

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Cateora, P., Gilly, M. and Graham, J. (2013). International marketing. New York: McGraw-Hill Irwin.

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Reference List

Robinson, Z. (2012). Sustainability. Singapore: Marshall Cavendish Editions.

Tanner, J. and Raymond, M. (2012). Principles of marketing. Irvington, N.Y.: Flat World Knowledge.

Thorson, E. and Duffy, M. (2012). Advertising age. Mason, OH: South-Western Cengage Learning.

Turban, E. (2012). Electronic commerce 2012. Boston, Mass: Pearson.

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