Impact of Sustainability on Project Evaluation

Discuss about the Impact of Sustainability on Project Evaluation.

Introduction

The paper focuses on the failure of the project management of Wembley Stadium, which is the home of English Football (Wembleystadium.com 2017). It took 5 long years to rebuilt the stadium and the estimated costs were double than the initial time. In spite of adding the innovative steel arch for that provides the aesthetic appeal, the stadium requires the need of internal support. As an outcome, the arch helps in improving the sitting quality at the stadium.  The design is not much captivating like Guggenheim Bilbao or Sydney opera House. It includes the unique design of the arch for ensuring the best technicalities use. However, the absence of the proper historical precedent is the major drawback for structuring the appropriate project planning. It is noticed that the project has been delayed due to some of the significant reasons (Harty and Dainty 2016). It is observed that the contract was awarded to the lowest cost bids that created the Winner’s Curse situation. It determines that the winning bid is much aggressive in estimating the major costs that are required for the project. This cost rose up to 36% between the bids that are being accepted and the contract that has been signed (Bourne 2016, pp.121). Moreover, it has been noticed that the sub-contractor replaced the arch in the midway of the project that created more delay. The formal budget and timelines are not feasible enough to carry out the project in a sequential manner (Alotaibi and Mafimisebi 2016, p.7). Hence, the project management study is looking forward to plan properly and estimate a credible budget to achieve the purposes.

Therefore, the scope of the project is focusing on eliminating the factors that are delaying the project management functionalities. The major objective of the project is to improve the information flow properly. It would be much helpful to make the employees and senior management aware of the exact reasons for delaying the project activities. It is necessary to make the junior employees aware of the issues with proper information and communication system. It will be much helpful in organizing the project work in a sequential way to mitigate the underlying issues.

Stakeholder Analysis of the Project

The stakeholders associated with the project ought to maintain the specific roles and responsibilities (Adriaanse and Robinson 2015, pp.121). It is necessary to communicate the project management objectives with every stakeholder. Moreover, the stakeholders need to gain insights regarding the benefits of the project as well as the process of dealing with the project (Harty and Dainty 2016). In the project management process of Wimbley Stadium, both the internal and external stakeholders are associated.

Internal Stakeholders	External Stakeholders
Shareholders	Sponsors
Junior Employees	Football Club
Senior Management	Government
Project Manager
Contractor

Table 1: Stakeholder Analysis

(Source: Created by Author)

The stakeholders are the significant parts for completing the project management (Harty and Dainty 2016). The shareholders or the investors face the difficulties in investing the money on this stadium, due to the frequent delays in the project management activities. On the other hand, it is necessary for the project manager to flow the information among the junior employees and the senior management (Robinson et al. 2015, pp.125). The obstacle in completing the project is affecting the audiences, the football club and the government as well. Hence, it is essential to undertake the fruitful project management functionalities for accomplishing the pre-determined objectives.

Project management

Winch (2014, pp.721) explained that the collaborative works between the associated stakeholders is necessary for making a successful approaches in the project management process. There ate There are five key drivers that lead a project management process in a sequential way. These drivers are:

• Integral Processes and teams
• Committed leadership
• Customer focus
• Quality driven agenda
• People commitment

In order to drive the project in the right path, it is necessary to concentrate on the best practices for the construction activities (Brady and Davies 2014). The implementation of the arch was initially quite problematic. Especially, when the project was left in the midway, it created the further problem (Alotaibi and Mafimisebi 2016, p.6). However, it is necessary for the project management associates need to pay the attention on specific objectives to be completed.

• The project manager needs to ensure the adequate efforts and time that can be fruitful enough to develop a structured plan (Sage, Dainty and Brookes 2014, pp.544). The investment of the proper time and efforts brings the realistic, clarified, and unambiguous project objectives.
• It is quite necessary to engage the efficient team for the project management procedures. It will be helpful enough in gathering supports from the external stakeholders while saving the concept stage of the proper scheme related to the project management activities (Alotaibi and Mafimisebi 2016, p.2). In fact, this is the most helpful procedure to save the project from the major changes.
• It is essential to move away the construction procurement from the competitive tendering. In order to build the capability and team collaborating, the cost selection criteria are needed to be developed at the initial stage (Basu 2014, p.178).
• The project management strategy initiates the idea of the incentive-based contracts is needed to be designed. This incentive-based contract is majorly focusing on the improvement of both costs and times (Walker 2015, p.45). It also tends to forge a win-win environment between the supply chain members and the clients.
• The assimilation of the adequate resource is the key driver to the successful project management activity (Kerzner 2013, p.25). However, it is necessary to select a realistic estimation for completing the entire project management actions.
• The clients need to keep their focus on the central roles in the projects for driving the best practices throughout the project management period.
• The maintenance of the frequency in the changes of the project requirements can be detrimental (Harty and Dainty 2016). The project management team needs to pay more attention and have to be much cautious during such situations.
• Communication and the flow of information are necessary to undertake a sequential project management functionalities. The associated members in the project management initiative need to derive the adequate knowledge regarding the project requirements and functionalities.
• The occurrence of the dysfunctional relationships as well as fragmentation can transform a perfect project scheme into the massive chaos. Hence, the maintenance of the cohesive unit is essential. There is the significant need of allocating the roles and responsibility among the project management associates.

Project Outcome

The overview of entire project management functions, it has been clarified that this Wembley Stadium project was occupied with several major drawbacks. The fundamental skills of project management and the lack of proper awareness can lead to the failure of the project in a significant way. In order to derive the successful outcome of the project management, it is essential to organize the collaborative works between the project associates and the clients (Harty and Dainty 2016). Application of the above-mentioned strategies and adequate resource allocation would be beneficial in strengthening the transparent communication between the project clients and other associates. When the communication is transparent and frequent, it would be helpful for the project manager to flow the information among the associated stakeholders (Alotaibi and Mafimisebi 2016, p.7). In fact, the project manager can even measure the progress report of the project. The maintenance of the quality parameter is also one of the major factors of success. The frequent information flow is quite beneficial for making the project associates informative regarding the necessary activities. Accordingly, the performance parameter of the associated employees is needed to be taken into consideration. However, it is sometimes observed that several occurrence and circumstances can be uncontrollable. However, the maintenance of the rigorous attitude would be much helpful in dealing with such uncertain situations.

Conclusion

The study explores the case study of project management failure of Wembley Stadium. It has been observed that due to the lack of awareness, inadequate resource allocation, and improper information flow had created the negative impact on the project management activity. However, the study follows the idea of the fundamental skills of driving the project management in a sequential way. It has been noticed that the sub-contractor replaced the arch in the midway of the project that created more delay. The formal budget and timelines are not feasible enough to carry out the project in a sequential manner. The identification of the stakeholders ensures the roles and responsibilities that play the major role to lead the project management activities towards successive approaches. Considering the discrepancy in the previous stages, the efficient strategies are formulated. Maintenance of the cohesive relationship between the clients and the project associates would lead the project towards success. Moreover, the establishment of the communication transparency will be much helpful in making the project associates informative regarding the project requirements. In addition to this, maintaining the quality parameter is also necessary to making the progress in the proper project management procedures. Wembley Stadium thus needs to concentrate on such necessities to improve their project functionalities.

References

Adriaanse, J. and Robinson, H., 2015. Procurement and Contract Strategy: Risks Allocation and Construction Cost. Design Economics for the Built Environment: Impact of Sustainability on Project Evaluation, p.121.

Alotaibi, A.B. and Mafimisebi, O.P., 2016. Project Management Practice: Redefining Theoretical Challenges in the 21st Century. Project Management, 7(1).

Basu, R., 2014. Managing quality in projects: An empirical study. International journal of project management, 32(1), pp.178-187.

Bourne, L., 2016. Stakeholder relationship management: a maturity model for organisational implementation. CRC Press.

Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two projects. Project Management Journal, 45(4), pp.21-38.

Harty, C. and Dainty, A., 2016. Opening Up the ‘Sociological Imagination’: Construction Management as the Enabler of Society.

Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.

Robinson, H., Symonds, B., Gilbertson, B. and Ilozor, B. eds., 2015. Design Economics for the Built Environment: Impact of Sustainability on Project Evaluation. John Wiley & Sons.

Sage, D., Dainty, A. and Brookes, N., 2014. A critical argument in favor of theoretical pluralism: Project failure and the many and varied limitations of project management. International Journal of Project Management, 32(4), pp.544-555.

Walker, A., 2015. Project management in construction. John Wiley & Sons.

Wembleystadium.com, 2017. About Us | Wembley Stadium. [online] Wembleystadium.com. Available at: [Accessed 2 Apr. 2017].

Winch, G.M., 2014. Three domains of project organising. International Journal of Project Management, 32(5), pp.721-731.

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