N520 Marketing and Public Relations

For Immediate Release:

Friday 24^th March 2017

London Fashion Reforms Event at Truman Brewery

From March 26 to 27, 2017 Old Truman brewery is making an industry call for an engaging event which will witness the collaborative effort of designers, models, different brands based in London, upcoming fashion bloggers, famous fashion houses and eminent personalities of London Fashion Association. Truman Brewery in association with the fashion community in London presents the London Fashion Reform, scheduled to be held in its premises. 

The London Fashion Reform Presents aims to enhance and promote the revolutionary agenda of the changing fashion perspectives. It aims to inspire young people by encouraging them and associating them with inspirational figures like AdwoaAboah and King Owusu. By the virtue of being a influential venue for fashion retailing it aims to the contribution of better networking and communication with several fashion designers, social media fashion bloggers, photographers along with other creative engagement in the arts industry as well as supporters of unity and change in society. Not just for the single purpose of allowing an opportunity to the new talent, through this event Truman Brewery also proudly presents the London Fashion Reform which celebrates Women’s History Month and also promotes showcase brands which are headed by successful women designers.  

Truman Brewery is launching this innovative collaboration of Fashion Reform London by showcasing some of the brilliant upcoming talents, like Faustine Steinmetz, Ashley Williams etc.  Haizhen Wang and Matty Bovan will open the show followed by creative installation sessions with panelist of the likes of King Owusu and young designers like Barbara Casasola and Marta Jakubowski.  London Fashion Reform Concept was created with diversity as the central to the impactful empowerment which has been brought about in the society with personalities like AdwoaAboah, Jonathan Daniel Pryce and King Owusu.

 be bold for change is the campaign face for this event, which will integrate all the important persons of fashion community in London who would be able to browse and purchase one-of-a-kind items as well as participating in the reformation process.  The extensive campaign also features the popular faces of fashion bloggers like Stella Kattermann (East London Blogger), Susanna Lau (Blogger/Fashion Influencer) among others. “Truman Brewery has taken has this initiative in order to provide a global platform for an extensive outreach for the promotion of the locals’ designers and young talent. This initiative will be a first of a kind event inspired by the fashion week”, Leslie Truman, event head of Truman Brewery.

He further added that “London Fashion Reform is about contributing and engaging in a highly creative pursuit.” Founded by Truman Brewery, London Fashion Reforms it is associated with fashion magazines like TimeOut Magazine, Evening Standard, Love Magazine which will integrate the marketing and promotional activities.  London Fashion Reforms aims to catalyze the experiential market scene which will focus at all the factors must most importantly promoting the requirement for the developing and emerging culture and varieties of fashion related scenario in different parts of the country. After the successful event of the Annual London Fashion Week, London Fashion Reform shall become regular and annual meet which is resourceful for all the associated people. It will grace the presence of the best designers of the season who will be responsible for promoting the key agendas of this event.  Participants and the collaborators have to pay a minimal admission fee for the event and there is dinner served to the guests. The objective of this event is to engage the people involved in the fashion discipline. 

Truman Brewery have been a pioneer  in fashion retailing with its famous Sunday “UpMarket” scenes and  with the initiative they are attempting to encourage and organize open discussion sessions and shows which shall engage in displaying the best fashion reformation trends,  importance of the e-marketing  impact on the positive change. The founder of Gurl Talk,  the famous catwalk model and the face of i-D magazine, Adwoa  states “the involvement of the best and creative minds have resulted in wonderful phenomenon, therefore I feel very excited to be a part of this project which empowers women in a proactive manner”.  We seek to also launch the digital revolutions as the young and the contemporary audience prefer a more digital and technological approach it can be easily and effectively be accessed through Facebook and Instagram. .

Reddin Marks, the creative director of the events asserts that it will be an integration of the business aspect as well as the creative aspect so therefore they can expect a greater footfall. Due to the impact of the emerging and contemporary social circumstances that have been persistent needs a major reform, therefore it the first step towards influencing, inspiring and motivating individuals.  

Therefore it is requested of the participating audience to share, tweet, post status and make instagram updates in order to circulate this noble initiative of Truman Brewery. It is an opportunity to promote the reformation of fashion aesthetics in a comprehensive manner; therefore it is an open invitation which will witness a collaboration of celebrity, designers, models and several other fashion enthusiasts.

About Truman Brewery

This is one of the most important venues that is 6,250 sq. feet with 220 people maximum capacity. It gives those who hire the space the freedom and flexibility to create a unique event. It has access to F Block G5 that operates as Sunday UpMarket that sells vintage/new clothing and crafts which could allow potential customers who already have an interest in fashion.

www.trumanbrewery.com

#beboldforchange

Twitter: @FashionReformLondon

Facebook: FashionReformLondon

Instagram: @FashionReformLondon

Youtube: FashionReformLondon

End.

For further information or interviews, please contact.

Sebrina Thompson

Director of Communications

Truman Brewery

sebrinathompson@brewerytruman.com

Explanation of the presentation:

The concluding London Fashion Week has led to the initiation of a collaborative project called the Fashion Reform London, which is to be held  for over a weekend of (25-26 March), at Old Truman Brewery from . The event has an expected time from 2-8, which shall be attended by some of the eminent personalities of the fashion industry.  The effort of this event is to establish and develop reform in the fashion perspective, with the motive to achieve a sound interaction platform for the fashion enthusiasts and the existing names of the fashion industry. The theme of the reform event is #be bold for change, and will effectively use this policy to promote local and upcoming designers. One of the most important aspects of Fashion Reform London is to create opportunity and prospects for communication and interaction between the participants. The elements and aspects of the developing fashion trends have been an effective medium, for the fashion channels and millennial. The collaborative efforts of empowering talented women and fashion icons, along with the ‘designer of the season’ are central to the event. The main attractions of this reform event are the established fashion icons Adwoa Aboah and King Owusu who have made significant contribution in changing the conventional prejudices and have caused about the eventual reform.  Fashion Reform London is a noble initiative by the established fashion scenario of London, which shall be conducted from for two long days, which will integrate different fashion perspectives. The participating designers are Marta Jakubowski, Matty Bovan, Barbara Casasola, Ashley Williams as well as Orange Culture, Faustine Steinmetz, whose creation has been appreciated and recognized by the stalwarts of the fashion industry. The target and approaches of this program shall entail the participation of the social media agents in an engaging manner. It will be an exclusive event running for two days which will  provide a  ground for the upcoming designers to showcase their line or collections of any specific season, along with the identification of opportunities, commercialization, and most important will serve as the medium for the promotion  and publicity of the developing fashion cultures of London. The initiative is a celebration of the Women’s History Month.  The prominent names and trendsetters of the current fashion will attend the event. The objective of this innovative event is to provide a platform for the young and emerging fashion designers. Moreover, apart from meeting its required fashion oriented objective, it seeks to establish a coherent and integrated strategy of empowering women.