Q320 English Literature

Introduction:

When one has a certain interest towards a certain product, they have to consider some factors in that product or brand. This essay is a review of Bourdieu work “A Social Critique of the Judgment of Taste” according to this author; these two components of a brand are the brand identification and brand distinction. He claims that taste on a brand is what drives someone to identify a brand and differentiate it from maybe other similar brands. He compares taste for a product to couples who have common taste or match and this makes them at long last couple. Bourdieu claims that taste is a matchmaker and therefore marries colors and people too. Moreover, he claims that when they are branding a product, they consider what they feel is the taste of their customers and this will enable them distinct different products making different consumers with different taste distinct them. “Those whom we find to our taste put into their practices a taste which does not di?er from the taste we put into operation in perceiving their practices.” (Bourdieu, 1977)

In addition to that, the brand is being compared to an audience. If you take a joke or parody to the wrong audience, the best you can get from there is just mockery. The same applies when branding, you should identify those who have a taste to your brand and distinct it differently from what bore them. These forces the brands being adjusted to the expectations of the customers considering their taste the same way an artist can read the desire and the expectations of the audience and harmonize the situation. (pierre, 2017) the author compares music producers with certain goods. He claims that when an artist fails to recognize any other relationship between his or her producer and the audience, then cynical calculation, then the artist or the songwriter offers themselves a convenient device for seeing themselves as of no interest. The producer is here can be compared to the taste. In other words, those in the production section should be aware of the taste and the preference of the final consumers of certain brands of goods since this may cost those in the market selling the goods. The sellers, in this case, represent the songwriters performing on stage. (London, 1978)

If a brand has limited willing customers with its taste, therefore the demand for that product clearly come down, this is followed reduced supply by the producers of that commodity brand. Taste is being compared to elective affinities. Taste is the form par excellence of Amor fati. The habitus generates representations and practices which are always more adjusted than they seem to be to the objective conditions of which they are the product. (Anderson, 1991)

Implications on own taste

It is difficult to estimate the impact Bourdieu has on social hypothesis. Bourdieu's work has been interpreted in more than two dozen dialects and many areas are now considered works of art in disciplines over the sociologies and humanities. Sociologists, as well as those in human studies, social examinations, and instruction, consider Bourdieu required perusing for anybody prepared in their orders. Bourdieu's comprehension of human science as a "battle brandish" that basically goes up against and uncovered the hidden structures of social life has additionally strongly affected the scholarly field, especially in his home country of France. (Bourdieu, 1984)

References:

Anderson, P.F., 1991. "The Hidden Injuries of Social Class: Implications for Consumer Research," paper presented at the Association for Consumer Research Conference. Chicago: IL.

Bourdieu, P.a.J.-C.P., 1977. Reproduction in Education, Society and Culture. London: Sage.

Bourdieu, P., 1984. Distinction: A Social Critique of the Judgment of Taste. Cambridge, Harvard University Press.

London, H.B., 1978. The Culture of a Community College. Newyork: Praeger.