CI5353 Force Field Analysis

Force Field Analysis

Force field analysis is a major development in social science developed by Kurt Lewin in the 1940s. It provides a framework for identifying factors or forces influencing the current situations (specifically social situations) (Sharma, Singh & Matai, 2018). Hence, force field analysis is a tool that could be used as a root cause analysis tool as well. Force field analysis helps in taking corrective action based on the causes identified and accordingly maintain an equilibrium in the situation as well (Jayalakshmi, SD & Kumar, 2020). As a whole, it can be said that force field analysis doe the following to any situation encountered:

1. It demonstrates the positive as well as negative aspects of a situation. Hence, the situation becomes easily comparable.
2. It encourages agreement about the relative priority of factors
3. Force field is also responsible for encouraging honest reflection on the hidden roots of an issue and its associated solution (Shrivastava, Shrivastava & Ramasamy, 2017)
4. In addition to this, force field analysis considers every aspect of making the desired change within the situation or the organization effectively.

The process involved in Force Field Analysis:

The following steps could be considered in order to conduct a force field analysis effectively:

1. Brainstorming all potential forces (positive and negative) within and outside the organization against the solution (Mak & Chang, 2019)
2. Assessing the strength d capability of each force
3. Placing the forces (positive and negative) in a force field diagram proportional to the strength of force it demonstrates
4. For each force, discussing how the forces are capable of changing and reducing the issues encountered is also considered in the process.

Application of force field analysis to Microsoft Inc.

The introduction of several new technological gadgets such as a change in the preferences of the customers, creation of broadband, and smart phone have had a deep impact on the performance of Microsoft Inc. besides other significant competitors within the technology market such as Apple Inc. are consistently taking over the current shared of the market.

Driving forces of Microsoft Inc.

A major analysis of Microsoft Inc. using the force field analysis demonstrates that the significant driving of Microsoft Inc. incorporates technological cycles, competition and business environment (Mircosoft, 2021). The significant technological changes, specifically in the computing world, have a huge impact on Microsoft Inc. however, Microsoft Inc. has currently acquired a huge market share in the computer software market, thereby possessing a huge potential financially. However, the current downturn in the economy and the entry of a new competitor into the technological market (due to increased technological innovation). This lowered the financial health of Microsoft Inc. to a great extent.

Restraining forces of Microsoft Inc.

Restraining forces are responsible for pushing an organization down (in terms of performance). One of the most significant issues that Microsoft Inc. encounters is focusing on different divisions of the organization that promoted very little or no innovation (Metcalfe, 2018). In addition to this, the organizations' major concentration was on an outcome generated through different product lines. The divisional organizational structure of Microsoft Inc. assisted the organization in placing itself on focusing on specific products (in which each product is responsible for its current and own function).

Another restraining force for Microsoft Inc. was the employees owing to the already introduced organizational culture. In order to make a smooth transition, it was essential for Microsoft Inc. to address and embrace the demands of new technological changes. In addition to this, it was also important for Microsoft Inc. to change the organizational structure in order to increase its focus on innovation. The constant fear of losing jobs and possible change in the working environment also triggered resistance to the different change initiatives at Microsoft Inc.

Equilibrium performance of Microsoft Inc.

The driving forces of competition, technological cycle, as well as changes in the preferences of the customers and different business needs (including strategic position) of the organization, played a crucial role for Microsoft Inc. in enhancing its overall performance (in terms of profitability and productivity). On the contrary, the divisional organizational structure was one of the major challenges that Microsoft Inc. encountered. However, the effective leadership of Microsoft Inc. was capable of making the organizational performance great and allowed Microsoft Inc. in emphasizing more on the products and services, thereby addressing the current needs of the market and the customer as a whole. Hence, the current equilibrium performance has helped Microsoft Inc. in becoming one of the leading manufacturer of mobile devices and computer software for the organization.

References

Jayalakshmi, L., SD, K. D., & Kumar, V. (2020). Interdepartmental collaboration in a teaching hospital–A force field analysis. National Journal of Physiology, Pharmacy and Pharmacology, 10(9), 799-803.

Mak, A. H., & Chang, R. C. (2019). The driving and restraining forces for environmental strategy adoption in the hotel industry: A force field analysis approach. Tourism Management, 73, 48-60.

Metcalfe, S. (Ed.). (2018). Evolutionary theories of economic and technological change: present status and future prospects (Vol. 44). Routledge.

Mircosoft. (2021). Retrieved 4 April 2021, from https://www.microsoft.com/en

Sharma, S. K., Singh, R., & Matai, R. (2018). Force field analysis of Indian automotive strategic sourcing risk management enablers and barriers. Measuring Business Excellence.

Shrivastava, S. R., Shrivastava, P. S., & Ramasamy, J. (2017). Force field analysis: An effective tool in qualitative research. Journal of Current Research in Scientific Medicine, 3(2), 139.

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