Loading 
Bonanza Offer FLAT 20% off & $20 sign up bonus Order Now
BISY3004
AU
Australian Institute of Higher Education
E- commerce is the process of selling and buying goods with the help of Internet.
It is done through mail/ phone, or through a brick and mortar store.
The sellers build an online directory and incorporate the ordering system.
The goods are dispatched from the sellers to buyers (Moriset 2018).
The first e- commerce site is the International Stamp Exchange, that was created in 1985.
But e- commerce took after 1990, with the development of Internet.
It helps the retailers to reduce cost because a less number of people are involved in the transactions.
There is no requirement to pay for distributing and printing costs (Rayport and Jaworski 2016).
The e- commerce are mainly based outside of town warehouses, where cost of property are lower as compared to town center shops.
There is even no geographical limitation for the customer base.
Amazon is said to be a customer centric organisation and it attracts its customers through various strategies.
Price leadership- The company sets its prices constantly lower so that shoppers believe in them (Nkwo and Orji 2018).
Choice leadership- The company offers seven times as many stock keeping units as the top 5 retailers.
Customer satisfaction- The customers of the company love shopping as it is easy.
The e- commerce application of the company is easy to use.
The home page is the first thing that customers view, and Amazon gives an opportunity to serve their customers.
The website of Amazon is easy to understand as it has different categories.
It provides the customers to search for their preferred items among the various items.
The checkout options are also easy and hassle- free for the customers.
Amazon is passionate about making their customers happy.
The company instantly trade off the short term profit to gain a long term customer loyalty unlike other companies.
The company constantly innovates differentiated and unique products to cater their customers.
The standards of Amazon are high, and systems are well tested. They are even updated constantly.
The company is not competitor focused, rather they are customer focused.
Amazon gives opportunity to the third party seller to have a sales and revenue growth through their sales channel.
The company has a million of monthly users to all together form a large volume of consumer (Berg and Knights 2019).
As the company is an international brand, their reach is even in the international markets.
The best thing about the company is its brand awareness, due to which they customer do not look for brand, they just purchase their required product.
The company uses a high runner strategy in order to market their products.
This particular strategy uses the data to uncover which specific product are in the high demands in every possible category.
Amazon then, focuses on the pricing procedure of the competitors, and then bids heavily on the marketing to pull their customers.
Amazon has a combination of sophisticated information technology, multi- tier inventory management, a widespread network of warehouses and excellent transportation system.
It makes the supply chain more efficient as compared to its competitors.
These efficiencies have even made shopping of customers from their homes easier (Wu and Gereffi 2018).
Amazon provides faster delivery options to its Prime members which includes 1- 2 day delivery as well as 1 hour delivery (for selected locations).
The company slashes down the packaging costs.
They introduces more number of automation within its warehouses.
Amazon even makes their logistics efficient.
They minimizes the spending's done in marketing and promotion along with the discounts.
The company offers its customers with a tailored delivery option which lowers shipping cost and reduces carbon footprint.
Berg, N. and Knights, M., 2019. Amazon: How the world’s most relentless retailer will continue to revolutionize commerce. Kogan Page Publishers.
Moriset, B., 2018. e-Business and e-Commerce.
Nkwo, M. and Orji, R., 2018, December. Persuasion in ecommerce: a comparative analysis of western and indigenous African ecommerce. In Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities (pp. 1-5).
Rayport, J.F. and Jaworski, B.J., 2016. Introduction to e-commerce. McGraw-Hill Irwin MarketspaceU.
Wadhwa, B., Vashisht, A. and Phutela, N., 2020. Business model of amazon India-A case study. South Asian Journal of Marketing & Management Research, 10(1), pp.32-40.
Wu, X. and Gereffi, G., 2018. Amazon and Alibaba: Internet governance, business models, and internationalization strategies. In International business in the information and digital age. Emerald Publishing Limited.
Do you think, “I wish a professional could write my assignment for me?” whenever deadlines come knocking on your door? Then we’ve got the best news for you! At Myassignmenthelp.co.uk, you can avail yourself of the best finance assignment help in the UK. But that’s not all! You can also explore top-notch accounting assignment help without worrying about burning a hole in your pocket.
Our affordable services have become the top choice for students looking for reliable coursework help at a moment's notice. Moreover, our experts are always available to answer your queries. So, feel free to send us your questions, and you're guaranteed high-quality homework help services 24/7.
Upload your Assignment and improve Your Grade
Boost Grades
