MGMT1201 Business Communication

Introduction

Communication is way of exchanging thoughts, ideas and feelings among one other using a medium of communication. The medium of communication has been developed from physical face to face communication to digital communication. The various forms of digital communication are email, chats, messages, telephone calls, video conferencing, etc. the contemporary or modern organisations are in utmost need of adopting the digital transformation in formal communication used in working environment (Wang et al., 2021). The report analyses the need of digital transformation in communication for managing remote working teams. The report talks about the new organisational culture and communication channel being followed by the business entities. The working environment is not as same as it was in past. Remote working or work from home has become one of the recent changes in the working environment. The report provides detailed analysis of the changing pattern of the working culture and communication system within organisation. Communication is considered important for analysing the gaps between the organisational objectives and working environment. If the communication channel and feedback system form employees, are not made effective, it is impossible to analyse that effectiveness of present system. There are several issues of remote working environment. For example- people feel less engaged to the working environment and thus, performance of the employees is being effected.

The paper highlights the significance of the communication system especially in improving employee’s engagement. The paper also takes example of the remote working and explains how lack of physical communication affects the employees’ engagement. The paper also highlights the different stages of development in formal communication channel. It concludes that the employee’s participation and engagement can only be improved, by implementing effective communication as per the needs and requirement of the business environment.

Findings

It is being analysed that communication has been kept on changing among people in different period. Different ways of communication and mediums are being identified at different period. For example- the baby boomers, generation x, millennial, generation Z, Generation Alpha. The baby boomers used to depend on the face to face communications, generation X used digital communications and started using telephones mails etc. as a common medium of communication. It is the millennial only who does not see any other communication medium apart from digital one because they are most comfortable in it. However, the findings provides grounds for further research that how the Generation Y is going to use the digital communication because they are faster in it and expects faster replies also. The communication based on digital platform will be most agile and faster in the generation Y. it is yet to know how the employees’ engagement and participation of the employees will be achieved in future when they will be employed. The findings suggests that as the dynamics of the business working environment changing, remote working is a new normal. People are liking to work from home reducing the barriers of geographical distance. It can be expected from the findings that the generation Y will be most efficient and effective workforce for remote working because of their expertise of digital communication, which is a normal thing for this generation. The generation Y does not need to provide any additional training for adapting to the digital communication or conferences and meetings, which are organised through virtual screen (Panteli, Yalabik & Rapti, 2019). In addition to this, the findings also suggests that employees’ engagement cannot be achieved if communication are not made effective. The present employees who are not used for remote working, their engagement and accountability towards the organisation is less. It is important that the employees are engaged by involving them organisational culture. The organisations can organise regular virtual meetings and the responses of employees must be recorded to analyse their engagement. In addition to this, employees can be rewarded for their performance which can improve their performance and engagement. Online chats and continuous messages through secured portals must be allowed. One to one meetings can be organised for improving employees’ accountability towards his/her supervisor. These are some of the ways through which employees’ engagement can be improved in case of remote work (Larson, Vroman & Makarius, 2020).

References

Attaran, M., Attaran, S., & Kirkland, D. (2019). The need for digital workplace: increasing workforce productivity in the information age. International Journal of Enterprise Information Systems (IJEIS), 15(1), 1-23.

Larson, B. Z., Vroman, S. R., & Makarius, E. E. (2020). A guide to managing your (newly) remote workers. Harvard Business Review, 18.

Panteli, N., Yalabik, Z. Y., & Rapti, A. (2019). Fostering work engagement in geographically-dispersed and asynchronous virtual teams. Information Technology & People.

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