AMST101 Introduction to American Culture Studies

Using technologies in daily household works. The society and the perception of people towards technologies have changed because of this domestication. The whole process can be interpreted by using the Domestication Theory. According to this theory, people have learnt how to incorporate technology in their everyday life. They have done so to make their life easier and simpler. The domestication process drives innovation which pushes the manufacturers of gadgets to come up with more new technologies which can be used in household works. Convenience and efficiency made people domesticate new digital communication technologies.

 

Three most obvious consequences of domestication of communication technology in daily household work are speed and efficiency, communication using video calls and increased accessibility and availability of resources. These are the effects of the domestication process. Consumers always look for technologies that will be efficient, time saving and of good quality. It helps them to maintain pace with the fast world. They want to stay updated and connected even if they are in their homes. They want to try the latest techniques in cooking and want to try out the latest fashion. This is when the domestication process helps them to make their lives easier.

 

Household work gets more efficient and can be finished quickly with the help of communication technologies. People can order any household item using their smartphones by using e-commerce. It saves time and the person gets his or her required item in a lesser amount of time. Video calls are made possible because of the latest communication technologies. People can attend important office meetings from their houses with the help of the domestication process. People can easily get access to any kind of resource including other people with the help of communication technologies from their homes.

 

Three less obvious consequences are lack of relationship building, finding balance between work and life and misuse of the technologies. All these consequences are effects are less obvious which means that they may take place but it is not necessary that any of these consequences will take place for sure because of the domestication process. Relationship building may get affected negatively because of the use of communication technologies inside the home but communication technologies also help in building relationships as they bring people closer to each other. Communication technologies made it possible for people to contact anyone they want at anytime.

 

Advertisements are created so that organizations can communicate with the consumers. It is through these commercials that they promise the customers about certain helps. Advertisements promise buyers that the products that are being advertised are reliable and that they are authentic. They say to the consumers that the products are going to be their friends in help if the products are gadgets. The commercials promise that the products are going to give them a good experience which are going to be memorable for the customers. Gadgets such as laptop or smartphones are advertised as long-lasting and good quality products. These are the promises that are given by ads.

 

Gender identity, electoral politics, marketing of toys and auditory perception and experiences are the four areas of the contemporary world where the commodity-image system gas had the greatest impact. Many advertisements use men and women as the main figure of their contents. It is done to get the attention of the male and female consumers and to convince them about the products and services. The ads show different ways in which the men and women behave which necessarily may not be the right way to portray the behaviours of men and women. These portrayals are not the true reflection of genders.

Three eras in the evolution of print advertisements are new world, newspaper age and digital technology. The new world advertisements belonged to the 17th century when the British

 

Newspapers used to print advertisements related to migration to America. These ads were printed on hand bills and included long text descriptions. Newspaper age belonged to the 19th century when there was a huge popularity of the newspapers. They used to contain printed ads of various brands like Proctor and Gamble. The digital technology is the latest way by which organizations promote their products and services. It uses digital printing technology which can be witnessed on buses and side-walks.

 

The three ways by which language users manage their communication are by accessing potential interlocutors, avoiding linguistic encounters and manipulation. Language users control the way the language is being used. If the language is being used to convey unnecessary information, then they try to control it by controlling the volume of the interaction. Technology has affected the ways used by language users to manage their communication. Language users can now use digital translators to learn a new language. They can learn the language and then try to use it with the speakers of that language. This is how technology helps the language users.

 

Commodity is a product which is being promoted and sold in the market. It can be interchanged with other goods. Discourse is the process in which the interchange of ideas take place. It is used to advertise a commodity or service. Narrowcasting is the process of telecasting television programs to a specific audience especially through cable networks. The audience size is comparatively smaller. Affordances are the features of products which helps the users to determine how the products can be used. It is the design of the products which helps the users. Multitasking is the process in which people finish tasks simultaneously in a given amount of time.

 

The two reasons behind people being loyal to brands are emotional connection and superiority. People feel very strongly towards products and services because of which they are always stuck with a particular brand. They have been choosing the brands for a very long period of time which have created this bond. The four reasons for people calling talk radio shows, reading and writing blogs are they want to be a part of the subject, they want to seek information, they want to express their views regarding the subject and they want to fulfil and satisfy themselves by participating in the process.

 

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