MGT3305 Corporate Social Responsibility

India has been facing issues in terms of acquiring safe drinking water from a very long time (Chaudhuri & Roy, 2017). This is one of the major social concerns of the country which has been hampering the quality of life of people as they are unable to access safe drinking water. Coca-Cola highly focuses on corporate social responsibility in order to return the favour to the society. Their initiatives have helped them gain a positive reputation in the market.

It is important for Coca-Cola to focus on the sustainable development of India so that they can help in mitigating the issue of access of safe drinking water. Thus, Coca-Cola should come up with a campaign named “The Groundwater Campaign” which will focus on establishing hand pumps in various villages and rural areas where people do not have access to safe drinking water so that they can get groundwater which will be safe for the consumption. Coca-Cola should advertise this initiative to their customers as their contribution to the society where they will be manufacturing handpumps with each purchase of the customer to encourage them to purchase the product.

Research suggests that underground storage helps in accommodating greater variability in terms of demand of people and provides clean water (Sharma, Yadav & Gupta, 2017). This would help the company in ensuring that people have access to clean and safe drinking water and would be helpful during the draught season when the irrigation of water is highly in demand and required. This will help Coca-Cola in coming up with an effective strategy and ensure their growth and development.

References

Chaudhuri, S., & Roy, M. (2017). Drinking water sources in India: how safe is safe?. Current Science, 393-402.

Sharma, R. K., Yadav, M., & Gupta, R. (2017). Water quality and sustainability in India: challenges and opportunities. In Chemistry and water (pp. 183-205). Elsevier.

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