MGMT 20143 Think Big

  • Subject Code :  

    MGMT 20143

  • Country :  

    AU

  • University :  

    Central Queensland University

Answer:

The key partners will include suppliers of high-quality Robotic parts, along with Starlink Company, who is providing high speed internet services, consumers or internet tourists, who want to experience Robotic Tourism, and lastly, local partners, who live in the localities which are selected for tourism purpose (Dudin, et al, 2015).

Key Activities

The key activities will be underwater exploration by using water diving drones, Ice to mountain flyers through flying drones, which will enable the view ofice top mountains, and lastly, visiting local families using robots equipped with wheels and a screen, to enable two-way communication (Joyce & Paquin, 2016).

Value Propositions

“Robot Tourism- new way to explore and visit places, remotely.”

Customers Relationships

For customers relationship, the business would use the business activities, including watching the view of the places and controlling of robots to have a better experience. The business will also have customer relationships using social media platforms, customer care and also feedback system to enhance the future experiences (Ojasalo & Ojasalo, 2018).

Customer Segments

The focus of the business will be young people interested in tourism, from 18 to 25 years old, who are technology friendly and love tourism. The target market would be high-income countries, such as Australia, US, Japan and others (Joyce & Paquin, 2016).

Key Resources

Website to host people, and also a physical office for connecting with tourists looking for virtual, real time experience. High Speed internet services, Robots for access to the places, and also, local people for better tourism experience (Ojasalo & Ojasalo, 2018).

Channels

Customers will book for the tourism experience using application or website, which will be done one week in advance to ensure that the schedule is available of both, business and also the customers. The robots will be used to connect the tourists with the chosen tourism activity with the help of high-speed internet being provided by Starlink company, even in remote areas (MuhtaroÄŸlu, et al, 2013).

Cost Structure

Different costs will be applicable, such as internet cost, website and application costs, along with the cost of server. Expenditure will be done on robots’ parts, along with electricity cost, cost of satellite dish, and also, remuneration to local family partners. Salaries will also be paid to employees (Ojasalo & Ojasalo, 2018).

Revenue Streams

Revenue from providing the service of robotics tourism to the customers in two forms:

  1. Viewers
  2. Tourists wanting to operate their own remote tourism.

References

Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.

Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of cleaner production, 135, 1474-1486.

MuhtaroÄŸlu, F. C. P., Demir, S., Obalı, M., & Girgin, C. (2013). Business model canvas perspective on big data applications. In 2013 IEEE International Conference on Big Data (pp. 32-37). IEEE.

Ojasalo, J., & Ojasalo, K. (2018). Service Logic Business Model Canvas. Journal of research in marketing and entrepreneurship, 20(1), 70-98.

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