ITECH 2305 Analysing The Modern Business

Introduction

A strategic plan is defined as planning which consists of five elements such as vision, mission, objectives, goals, action plan, and details about how they will be updated and reviewed (Baiev & et. al., 2019). Business needs to work with their employees to achieve strategic plan in one to three years in an effective way. The two organizations selected for a given assignment are Ringwood Secondary College (RSC) and Community Broadcasting Association of Australia (CBAA) which were founded as Australia. RSC is a public school that has a motto to promote culture and service and CBAA is a charity and industry trade group to provide community broadcasting peak organization. Main aim of the report is to prepare a strategic plan for both organisations to gain positive results. The report highlights current state of organizations, SWOT analysis, business model canvas, and proposed future state. It also discusses key stakeholders, risk register and providing recommendations for better improvement to achieve set results in a given period and adopt proposed changes taken place at the workplace.

Current state of selected organisations

The selected organisation is Ringwood Secondary School which was established in 1954 in Australia (Baxter, 2019). It is the education sector that is public and provides co-educational public secondary schools. This was the first school that has constructed at new Light Timber Construction (LTC) and address chronic shortage at school place. It focuses on providing education to 7-12 year and 11 and 12 students who can undertake VCE program. This is working with the motto of Culture and service and Principal is Michael Phillips. This school is creating opportunities for developing virtue, courage, respect, and creativity. This organisation is operating to provide high-quality education to students and staff are highly skilled and capable to conduct business activities and operations. The physical presence consists of school, building, equipment, and others. They are using technology for providing education to their students. Structure consists of people, physical evidence, and others.

The second organisation selected for given assignment is Community Broadcasting Association of Australia which is regarded as the peak body as well as national representative for television stations and community radio in Australia (Chen, Fan & Zhao, 2021). It is regarded as an industry trade group and charity working with purpose of community broadcasting peak organisation. This is providing leadership, support, and advocacy for members to provide service, build and strengthening local communities. The business provides support as well as advice community broadcaster to solve arising issues.  The staff focus on providing services related to broadcasting to their community and meeting their requirements. The physical presences of a business are its employees, services, and others to accomplish desired goals and objectives. External influencing impact on business is due to threats of competitors, lack in using technology to conduct activities. The main components of structure of organisations are its departments, reporting relationship, and coordinating activities. In addition to this, Community Radio Network has expanded services for Digital Delivery Network (DDN). Such a project will allow for the community to record as well as replay programs, music and interviews to contribute stations within the network.

SWOT analysis for two organisations

It is important to know about internal and external strengths & weaknesses, and opportunities & threats to know about the market condition for business to carry out activities and operations (Formicola & et. al., 2018). The SWOT analyses for two organisations are as follows:

Ringwood Secondary College

Strengths	Weaknesses
Higher number of students Providing high-quality education Growth of university at the dynamic context	Lack of funding for future expansion The shortage of staffs to provide education The courses are limited
Opportunities	Threats
Expansion in a different place to provide  VCE program Following diversified culture and traditions Improving the quality of other aspects	Large number of competitors Lack of infrastructure Problem of crisis

Community Broadcasting Association of Australia (CBAA)

Strengths	Weaknesses
Large number of audience Following of leadership and advocacy Providing support to broadcasting services.	Involvement of another group of people is low Lack of skilled and capable employees Large number of issues
Opportunities	Threats
Provide support to solve a variety of issues Community broadcaster for sharing as well as syndicating contents Expansion of broadcasting in other places	Large number of competitors of broadcasting Failed to solve arising issues and problems Failed to follow policy and regulations

Business Model Canvas for two organisations

Business model canvas is defined as strategic management template that is applied to develop new business models as well as documenting existing ones (Kalinin & Vershinin, 2020). This is regarded as a shared language to describe, assess, visualized, and change business models. The models for two organisations are as follows: (Appendix)

Proposed Future State for Group 2 organisation

Community Broadcasting Association of Australia (CBAA) has made a proposed future state (Köseoglu & et. al., 2020). The five key things that business wants to change in current start are mentioned below:

• They want to build stations, healthy environment, and the capability for sector to thrive (Liu, Nie & Yuan, 2019). This required using new and updated technology to effectively providing a healthy environment.
• This also wants to go from strength to strength to provide supportive political environment, carrying out extensive research for public policy, expanding networks, and raising awareness of community to broadcast and providing contribution to the movement. This is possible through use of right process to make political environment to be supportive for an audience.
• Providing stations with help of support and guidance on content development, programming, and infrastructure. The technology should be adopted to provide support and guidance to their people for better results.
• Helping stations as well as communities, learning from support and remaining source for knowledge, information, and advice (Novikov, 2018). This required infrastructure to be adopted at the business for supporting and learning new stations and communities.
• Establishing as well as growing new income streams to diversify financial resources, fostering positive, engaging working environment and high performing. This required capabilities for diversifying resources to accomplish desired goals and objectives.

The key performance indicator used by Community Broadcasting Association of Australia (CBAA) is audience research and website page –reviews (Raikov, 2019). This is important for respective businesses to know about their audience and provide them with high-quality products and services to their people in an appropriate manner.

Key stakeholders involved in transition for Group 2 organisation

The key stakeholders involved in transition for Group 2 organisation that is Community Broadcasting Association of Australia (CBAA) are as follows:

Key stakeholders	Current state to proposed future	Role
Employees	Build stations, healthy environment, and capability for sector (Saha, Sarmah & Modak, 2018)	They are liable for making healthy environment and maintaining capability for each sector.
Manager	Provide a supportive political environment, research for public policy, expanding networks, raising awareness of community to broadcast, and providing a contribution to movement (YeÄŸin, 2020).	The managers are required to provide support and maintaining policy for networks and contributing to movement.
Technical manager	Support and guidance on content development, programming and infrastructure.	Technical manager required to provide support and guidance on infrastructure.
Employee	Helping stations as well as communities, learning from support and remaining source for knowledge, information, and advice.	They are playing a role to get support and gain knowledge, advice, and information (Smith, 2020).
Finance manager	Establishing, growing new income streams to diversify financial resources, fostering positive, engaging working environment and high performing.	They play role in diversifying resources, engaging working in an environment to gain high results.

Complete a Risk Register Group 2 organisation

Risk register is defined as a tool in managing risk as well as project management (Tian & et. al., 2018). This is used for identifying potential risks in projects or businesses that meet with compliance at potential issues to gain outcomes. Different types of risks create a problem for business to carry out their set activities and operations. These risks need to be identified properly and proper strategies and policies should be made to gain the best outcomes. The different types of risk faced by Community Broadcasting Association of Australia (CBAA) are as follows:

• Network security concern (L5: C5)
• Changes in behavior as well as the preference of viewer (L5: C4)
• The advent of various media channels (L4: C4)
• Mismanagement of content (L5: C5)

Conclusion

The report concluded that it is important for business to make strategic plans to conduct activities and operations. This leads to making changes from current to future state for the accomplishment of desired goals and objectives. The two organisations provided the current state of business, SWOT analysis, and business model canvas. The proposed plan for second organizations are building a healthy environment to broadcast to community, growing capability and sustainability stations, and strengthening capability for CBAA to provide leadership. The main key stakeholders are customers, employees, managers, and technical managers. Risks faced by business are network security concern, advent of various media channels and other. For knowing about category of risk, preparation of risk register is done.

The main recommendations provided to business are to conduct market research for adopting changes and effectively attain better results. For adoption, proper training and development should be provided to staff to carry out work and attain results. This is recommended to second organizations to analyze changes made in business and accordingly allocate them to their workforce and play different roles to achieve them. The risks are faced by businesses should be identified in terms of consequence and likelihood for the accomplishment of set results.

References

Books and Journals

Ackermann, F., & Eden, C. (2020). Strategic options development and analysis. In Systems Approaches to Making Change: A Practical Guide (pp. 139-199). Springer, London.

Baiev, V. V., Bakhov, I. S., Fokina-Mezentseva, K., & Boretska, N. (2019). Strategic analysis of development of medical tourism macro-destinations. Journal of Environmental Management & Tourism. 10(4 (36)). 801-808.

Baxter, G. (2019). A strategic analysis of Cargolux Airlines International position in the global air cargo supply chain using Porter’s Five Forces Model. Infrastructures. 4(1). 6.

Chen, Z., Fan, Z. P., & Zhao, X. (2021). Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions. Omega, 102447.

Formicola, A. J., Bailit, H. L., Weintraub, J. A., Fried, J. L., & Polverini, P. J. (2018). Advancing dental education in the 21st century: phase 2 report on strategic analysis and recommendations. Journal of dental education. 82(10). eS1-eS32.

Kalinin, N., & Vershinin, M. (2020). Strategic analysis of the Russian crab quota auction in 2019. Marine Policy. 122. 104266.

Köseoglu, M. A., Mehraliyev, F., Altin, M., & Okumus, F. (2020). Competitor intelligence and analysis (CIA) model and online reviews: integrating big data text mining with network analysis for strategic analysis. Tourism Review.

Liu, J., Nie, J., & Yuan, H. (2019). To expand or not to expand: A strategic analysis of the recycler's waste treatment capacity. Computers & Industrial Engineering. 130. 731-744.

Novikov, S. V. (2018). Strategic analysis of the development of high-technology manufacturing facilities. Russian Engineering Research. 38(3). 198-200.

Raikov, A. (2019, July). Strategic analysis of the long-term future needs of educational services. In 2019 Third World Conference on Smart Trends in Systems Security and Sustainablity (WorldS4) (pp. 29-36). IEEE.

Saha, S., Sarmah, S. P., & Modak, N. M. (2018). Single versus dual-channel: A strategic analysis in perspective of retailer's profitability under three-level dual-channel supply chain. Asia Pacific Management Review. 23(2). 148-160.

Tian, L., Vakharia, A. J., Tan, Y., & Xu, Y. (2018). Marketplace, reseller, or hybrid: strategic analysis of an emerging E‐commerce model. Production and Operations Management. 27(8). 1595-1610.

YeÄŸin, T. (2020). Strategic analysis: a research on furniture sector. International Journal of Management and Administration. 4(7). 100-111.

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