To Improve Your Grade We Always Ready To Help You

  • 60,000+ Completed Assignments

  • 3000+ PhD Experts

  • 100+ Subjects

N500 Marketing Communication

Published : 20-Sep,2021  |  Views : 10

Question:

1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix.
2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour.
3. Discuss the factors that determine competitive advantage within organisations
4. Explain key theories, concepts and models underpinning business communication to create effective communications.
5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation.
6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace.

Answer:

2.1 Purpose of Communication Plan

The purpose of marketing communication for Chipotle would be to make the customers aware of their new healthy and fresh food items. Moreover, the main purpose of this communication would be initially to stimulate the customers for trial purchasing and later to drive them for repeating their purchase. For this communication plan, the organization would use advertising methods towards creating product awareness and educate the customers regarding the product features.

On the other hand, the organization would also adopt public relation for making personal relationship with the customers for building their trust about the product. Sales promotion can also be adopted through offering various coupons, rebates and discounts towards persuading more sales for the new product. Apart from that, the organization can also adopt direct marketing and personal selling through telephone selling, email marketing and catalogue distribution to the customers.

2.2 Target Audience

The communication message of the organization is intended to reach worldwide customers. The healthy and fresh food items would be accepted to mass customers of the world. The organization would specifically target the young customer groups having high level of concern for their health. Along with young customer groups, the organization would also target medium income group, as all types of people need healthier foods for their happy and healthy life.

The response from the consumers in regards to the marketing communication would be determined from the order placement for the new product of the organization. It can also be calculated from the demand of the products from various wholesalers and retailers.

2.3 Communication Message

The communication message for the organization would be “healthier choice towards a healthy move”. The communicating message would be highly effective to the health conscious customers, who always seek healthier food for healthy body. Moreover, the message also represents genuine intension of the organization towards making a healthier life through providing healthy and fresh foods. On the other hand, this message can also be helpful in helpful in persuading the customers towards making prompt move towards healthier foods for getting healthier life.

2.4 Poster

                             

2.5 Feedback Collection

The customer feedback would be collected in the form of new order placement for the healthier and fresh products. On the other hand, it can also be measured through the sales volume for the new product. Moreover, the sales volume for the new product can be used as key performance indicator for the new product. Apart from that, the feedback collected can also be determined through the numbers of visitors in the webpage of the organization for this new product.

Place Your Order

GET HELP FROM OUR EXPERTS
- +

*Prices may vary as per change in requirements

Estimated Price* $ 8.2 $ 10.3

20% OFF

Why Student Prefer Us ?

Top quality papers

We do not compromise when it comes to maintaining high quality that our customers expect from us. Our quality assurance team keeps an eye on this matter.

100% affordable

We are the only company in UK which offers qualitative and custom assignment writing services at low prices. Our charges will not burn your pocket.

Timely delivery

We never delay to deliver the assignments. We are very particular about this. We assure that you will receive your paper on the promised date.

Round the clock support

We assure 24/7 live support. Our customer care executives remain always online. You can call us anytime. We will resolve your issues as early as possible.

Privacy guaranteed

We assure 100% confidentiality of all your personal details. We will not share your information. You can visit our privacy policy page for more details.

Upload your Assignment and improve Your Grade

Order Now