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Potential Research Objectives

Question:

What are the potential research objectives, questions that can address the problem?

Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research? 

Answer:

In today’s world every organisation needs to develop their marketing strategies through the internet marketing strategies. With the help of internet marketing mainly by the help of social media marketing small scale organisation capitalize their market to compete with the leading organisation in the market (Akyol, 2013). Due to the social media marketing the customers can easily get some awareness about the new product and latest updates of the organisation. To enlarge the business and compete with the market the organisation needs to aware about the social media marketing and its impact. In the present world people have less time and they want quick access and quick purchase to save their time so most of the large scale and small scale organisation relies on their marketing strategies through the social media (Tuten & Solomon, 2013). 

The main purpose of the study is to analyse the impact of social media marketing within the small scale organisation. In this research the researcher also analyse how the social media makes more communication and relationship with the customers for the small scale organisation (Dorenda-Zaborowicz, 2012). It has been observed that marketing is a process for the organisation by which the management can create trust and superior relationship among the customers and how they create profitable business through this.  By the help of social media sites like Facebook, Twitter, Instagram the organisation directly market their product towards the customers and to make some cost initiatives planning social media helps the organisation a lot (Zimmerman & Ng, 2013). Every organisation needs to develop their business on the customer’s need basis. To take some feedback from the customers about their product usage social media helps the organisation to understand their requirement in the product line and they can fix those issues with the help of given feedback (Dutta, n.d.). To attract and retain more customers in their account social media promotion and marketing is quite essential for every organisation. 

Problem Statement

The main problem statement of this research is most of the small scale business do not aware about the social media marketing strategies. Due to the lack of skilful marketing talent in their account they did not depends on the social media marketing strategies (Evans, 2008). In the emerging countries or in the undeveloped countries most of the people do not use computers and social media so the small scale organisation needs to rely on the traditional marketing policies to grab those customers in their account. To conduct the research online survey is quite tough for the researcher often it has been observed that the online questionnaire has less detailed so the customer did not answer the question properly due to the less time and they did not share the accurate response (Punch, 2000). Small business organisation has less reputation in the market place rather than the large scale organisation so often the customers did not get trust on the online marketing process of the small scale business ("Using social media", 2010). Most of the time it has been observed that many small scale organisation or the small businesses struggles to utilize the social media marketing strategies in their marketing process due to the lack of strategies in their account (Fisher, 2014). Without a basic idea of the advantages of social media marketing and how the social media marketing engages customers the small businesses faces several losses and miss out several opportunities in their business process (Zarrella, 2010).  The prime limitation of this research is in the world there are variety of small scale business from the different range of sectors so it was pretty much unfeasible to cover all the industry in the business process. Data collection process is quite difficult to make it generalize across all the locations, companies and industries. In this research due to the lack of comparison in between the practices of a company recognized for using social media marketing successfully and the organisation uses it in less successful way. To make this research effective the researcher has to analyse some factors in his research process. Initially the researcher has to classify the company as a small scale business before starting the research process. It also has to notice and understand that the company must not have proper public relation department in their business process (Friedrichsen & Mühl-Benninghaus, 2013).  

Research Objectives

Social marketing is the procedure of marketing products and services by the relations that individuals utilize to make and recreate their community relations. Promotion can put in itself in these methods by a range of means in the way to expect that the marketed products will be trustworthy, reliable and conventional much more effortlessly if they come into view to be coming from identified individuals. To conduct the research process the researcher has to set some goals and objectives for achieving effective outcomes in the research process. To conduct the research effectively the research objective analysis is quite essential in this research process. By the help of research objectives the research can be conducted in the fruitful way and the researcher can understand the methods and path of the research process. The aim of the research is to analyse the importance of the social media marketing strategies for small scale businesses. To analyse the impact of the social media marketing for the small scale organisation the researcher set up some research objectives in his research process those are as follows:

To identify the different types of business by using the social media marketing

To analyse the impact of the Social Media marketing in small scale businesses

To study the impact of different online endorsement activity on the brand visibility of the organisation

To study the performance of the small businesses after addition of social media marketing

By the help of this study the researcher will analyse and meet these objectives to get the desired outcomes in the research process (Singh & Diamond, 2012). To observe the impacts of the social media marketing in the small scale organisation different tools and techniques has been used to conduct the research in fruitful manner. 

Justification of the Project 

To justify the project or the research it is quite essential to understand the impacts of social media marketing in the present market condition (Springer & Carson, 2012). It has been observed that due to the huge competitive market and several of substitute product line in the market place the small scale businesses needs to adopt a well structured social marketing plan in their business process to get a profitable income. Social media was a totally fresh thing in the past days; most of the people did not know exact meaning of the social media at that stage and what social media was and what the effect of it was in our daily life. Social media was a thrilling interactive stage which abruptly took the globe by storm to such a degree that it became a little that small or large, no business, domestic or global, might pay for to disregard. At first small businessman frequently found the outlook of online promotion an intimidating one, since it was very difficult to understand which regions to spotlight on (Malhotra, n.d.). Therefore social media marketing being a widespread topic with a multifaceted hierarch built a support to disseminate with it and it also assist to discover the strategy or plan discovered by the small scale industries or businesses. The social media marketing has been vastly improved in the western countries and moreover it has been spreading towards the emerging and developing countries. By the help of social media marketing and promotion apart from the large scale organisation some small scale organisation get positive impacts in their business process. The research will depicts that how the small scale organisation get more benefit by using the online marketing strategies and social media marketing by the help of Facebook, Instagram, Twitter etc (Koller, 2004). From this research it can be said that several benefits can be observed for conducting this research proposal. By the help of the social media marketing the small business organisation can get effectual results in their business process. To promote their brand value in the market place and to grab more customers in their business the organisation needs to relies on the social media marketing. To conduct the research process the researcher find several issues related with the topic but to get the desired outcomes in the research process the researcher has to overcome those issues and follow the proper guidelines of the research. 

Expected research outcomes

The research proposal mainly highlighted the impacts of the social media marketing in the small scale business for their growth and development. By the help of this research process the researcher will analyse how the social media can affect the business process for the small scale organisation. To enhance their growth in the competitive market social media promotion like facebook, twitter promotion helps the small scale organisation to create large customer base in their account (Denny & Sunderland, n.d.). With the help of social media promotion the organisation can easily compete with the large scale organisation in the market place. According to the Tarski & Tarski, (1994) to gain the reputation in the market and to maintain their profitability small scale organisation or businesses needs to aware about the proper online marketing strategies. It has been observed that apart from the social media marketing policy several small scale organisations created their own websites for attract more customers in their business process. By updating their activities in the regular basis it creates more customer awareness in their business process which can be the prime objectives of this research. In this research the researcher has to highlight the positive and negative impacts of the social media promotion and marketing for the small scale business for their betterment (Jones, et al, 2015). By the help of the social media marketing the small businesses can penetrate their markets in the competitive market and they also develop relation in a direct or personal manner. By the help of this research it also highlight the customer’s buying behaviour and buying decision towards the online shopping and product shopping from the small businesses. 

Conceptual Framework and Research Hypothesis

The entire research will demonstrate the impact of the social media marketing in the small scale businesses (Viitakangas, 2006). The overall research is mainly based on the effectiveness and awareness of the social media among the individuals. By the help of social media promotion the small scale businesses can easily penetrate their business in the competitive market. The study approaches mainly relies in the qualitative research process. To get the effective outcomes of this research process the researcher will find the answers on the questions basis of how and why.  By the help of several books and journals the researcher analyse the effectiveness of the overall research process (Barefoot & Szabo, 2010). To get more customers in the business the small scale organisation needs to use the social media as their marketing tools for their betterment in the competitive market. On the other hand some researcher also highlighted the negative part of the social media which can affect the business process for the small scale organisation. Due to the lack of marketing experts in the business process it can create less effective work and marketing for the company. The negative review from the customers or from the rival competitors can also affect the fruitful business process for the organisation. Due to the lack of security issues in the social networking sites or in the internet marketing several data security issues can be happened within the organisation which can reduce their profit margin and the reputation in the market (Charlesworth, n.d.).  

A couple of research hypothesis can be highlighted in this respect so as to recognize and measure what the researchers will look at and conclude from this research.

H0: There is no impact of the social media marketing on small businesses

H1:  There is an impact of the social media marketing on small businesses

Methodology

Introduction

Research methodology is that chapter which can focuses broadly on a variety of unfamiliar and anonymous facts of the particular research topic (Checkland & Scholes, 1999). In the course of  this study it help of proper research designs and approaches, the researchers will be able to hold close a broad understanding of the authentic impact of the social media marketing in the small scale businesses. In this specific research, the researchers will be able to offer full concentration towards the assessment of accurate and dependable conclusion to the study (Methodology, 2007).

Research Design

To choose the research process in an effective way the researcher has to analyse and understand the effect of the research design. By choosing the proper research design in the research process the researcher can conduct the research in effective way and he can deliver a fruitful outcome of the research (Davidson, et al, 1976). For this research study, the researchers will choose descriptive and exploratory research designs from side to side the researcher can be able to collect the data and information thereby exploring the findings of the topic of research. By the help of these two research design processes the researcher can analyse the impact of the social media marketing on the small scale organisation and their business process.

Research process

To execute the effectiveness of the research process initially the researcher has to obtain a proper plan of the research to conduct the research in a fruitful manner. To analyse the effectiveness and impact of the social media marketing on the small businesses the researcher has to choose proper respondents and the retailers for getting the accurate response from them (Gatrell, et al, 2005). By analysing the feedback of the respondents the researcher has to conclude a definite and proper conclusion of the research. Applicable research approach will be chosen by the researcher for reinforcement of helpful outcomes of the research at the end. For this research inductive research process needs to be selected by which the researcher will develop some theories and models for having fact connected with the outcomes from the research. 

Research philosophy

Research philosophy is one of the significant segments in the research process. By choosing the right research philosophy in the research the researcher can analyse the actual perspective of the research (Davies, 1987). To choose the research philosophy for the research the researcher needs to understand the research objectives and the hypothesis of the research. In case of this research study, the researchers will choose interpretivism research philosophy through which the researcher can look for various information and data of how social media marketing provide effective effect on the small scale business and what difficulties can face the small scale businesses for adopting the social media marketing strategies in their business process. 

Sampling Technique

Sampling technique is the prime factor within the research process. To execute the research effectively the researcher needs to choose accurate sampling techniques in the research. To choose various books and journals the researcher needs to adopt proper sampling technique. To analyse the impact of social media marketing for the small scale businesses the organisation needs to find accurate data from the several website also. To collect the sample from those sources the researcher has to execute the research on the basis of proper data and information and facts (Investing in research, 1989). Too conduct this research study the researcher has to choose non probability sampling method or simple random sampling method. 

Data Collection Method

To get the effective outcomes of the research and to conduct the research in a fruitful manner the researcher needs to collect data by the help of qualitative as well as quantitative data collection methods (Best & Krueger, 2004). By the help of mixed data collection method the researcher will find the effective research outcomes in the particular topic. The qualitative data collection needs to be done through the help of several journals, books and websites on the other hand the quantitative data collection method needs to be collect though the numeric and statistical data. By participation of the respondents and asking then some close ended questionnaire and they feedback also help the researcher to analyse the research data (Vogt, 2010). For the data collection process the researcher will rely on both primary and secondary data collection methods. The primary data collection means raw data taken by the researcher by the help of semi structured interview survey etc on the other hand in secondary data collection methods the researcher depends on the second hand data like internet sources. 

Data Analysis 

To conduct the research fruitfully the researcher needs to aware about the data analysis process in his research. To get the effective outcomes in the research the researcher will take help from bar, charts, graph, trend lines etc.  To conduct the research effectively the researcher will take some help of the primary and secondary data collection methods for data analysis. By the help of several books, journal and internet sources the researcher can get effective data for the research process. 

Organisation of the study

The overall study has been prepared into several steps or chapters subsequent which the researchers are likely to perform the whole study. The research process has been segmented into three different chapters highlighted as follows:

Introduction

In this chapter a short overview has been offered regarding the various features and facts that have been talk about in the above study highlighting the problem statement and the research objectives. 

Conceptual framework and research hypothesis

In this section the researcher entailed the overall framework of the research study along with the research hypothesis by which the researcher can find relevant outcomes in the research. 

Research Methodology

In this section different tools and techniques has been used to conduct the research process. For collecting data to conduct the research several data collection methods has been used in this research process. 

GANTT chart

Activities Duration(Days)

Project Proposal 21

Literature Review 62

Data Collection 45

Data Analysis 36

Final Report Submission 22

Total 186

Project Budget and Budget Justification

The total budget for the proposed research is approximately 3500 dollar. To complete the overall project it has been observed that almost 186 days will required according to the GANTT CHART. 

To conduct the literature review the researcher has to gather some books and journals for the effective results of the research process. To collect and gather the books and journal the researcher will cost around almost 1000 dollar.

In this research to collect data by the help of interviews, survey the researcher has to spend some money on the print, mailing cost and travelling purpose to get the effective results in the business process. The data collection cost of the research is approximately 2000 dollar.

For data analysis the researcher has to access several charts, government figures. In this area the researcher will spend almost 500 dollar.

In Summary

Purpose Estimated amount to be spend (dollar)

Literature Review 1000

Data Collection 2000

Data Analysis 500

Total Budget Estimated 3500 

References

Akyol, Ş. (2013). Social Media and Marketing: Viral Marketing. AJIS. http://dx.doi.org/10.5901/ajis.2013.v2n8p586

Barefoot, D. & Szabo, J. (2010). Friends with benefits. San Francisco, Calif.: No Starch Press.

Best, S. & Krueger, B. (2004). Internet data collection. Thousand Oaks, Calif.: Sage Publications.

Charlesworth, A. An introduction to social media marketing.

Checkland, P. & Scholes, J. (1999). Soft systems methodology in action. Chichester, Eng.: Wiley.

Davidson, J., Samama, M., & Desnoyers, P. (1976). Methodology. New York: Raven Press.

Davies, D. (1987). Methodology. San Diego: Academic Press.

Denny, R. & Sunderland, P. Handbook of anthropology in business.

Dorenda-Zaborowicz, M. (2012). Marketing w social media. NM, 0(3), 59. http://dx.doi.org/10.12775/nm.2012.003

Dutta, K. Social Media Marketing - A Paradigm Shift in the Marketing Practice. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2492674

Evans, D. (2008). Social media marketing. Indianapolis, Ind.: Wiley.

Fisher, E. (2014). 'You Media': audiencing as marketing in social media. Media, Culture & Society, 37(1), 50-67. http://dx.doi.org/10.1177/0163443714549088

Friedrichsen, M. & Mühl-Benninghaus, W. (2013). Handbook of social media management. Heidelberg: Springer.

Gatrell, J., Bierly, G., & Jensen, R. (2005). Research design and proposal writing in spatial science. Berlin: Springer.

Investing in research. (1989). Washington, D.C.

Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Jrnl Of Small Bus Ente Dev, 22(4), 611-632. http://dx.doi.org/10.1108/jsbed-09-2013-0133

Koller, V. (2004). Metaphor and gender in business media discourse. New York: Palgrave Macmillan.

Malhotra, D. Social Paradigms of the Digital Marketing - An Indian Perspective of Social Media Marketing. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2655449

Methodology. (2007). Geneva.

Punch, K. (2000). Developing effective research proposals. London: SAGE.

Singh, S. & Diamond, S. (2012). Social media marketing for dummies. Hoboken, NJ: Wiley.

Springer, P. & Carson, M. (2012). Pioneers of digital. London: Kogan Page.

Tarski, A. & Tarski, J. (1994). Introduction to logic and to the methodology of the deductive sciences. New York: Oxford University Press.

Tuten, T. & Solomon, M. (2013). Social media marketing. Boston: Pearson.

Using social media. (2010). Journal Of Consumer Marketing, 27(5). http://dx.doi.org/10.1108/jcm.2010.07727eab.001

Viitakangas, L. (2006). The conceptual framework. Auckland, N.Z.: Thomson New House.

Vogt, W. (2010). Data collection. Los Angeles: SAGE.

Zarrella, D. (2010). The social media marketing book. Beijing: O'Reilly.

Zimmerman, J. & Ng, D. (2013). Social media marketing all-in-one for dummies. Hoboken, NJ: Wiley.


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