Relations and Communication Management

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Introduction:

Strategic planning of any organization is set of priorities to ensure the activities of the organization and the execution of the same. The management decides the strategic planning, which includes numerous activities from strengthening organizational operations to direct the organization for accommodating the it with the changing environment.

The benefit of the strategic planning has been a subject of debate and arguments for years. However, this argumentative topic suggests that the strategic planning of any organization is effective towards its success and profit in the competitive market. The management of the organization is responsible for effective strategic planning to increase the productivity of the organization. The strategic planning does not only include the activity of the organization, but also ensures the execution of the planned activities (Cassidy 2016). Hence, the statement implying strategic planning as the waste of time cannot be considered true.

The purpose of strategic planning is to advance the business of the organization as well as to align the business objectives and the realization of the same by the employees and the stakeholders of the organization (Bryson 2012). According to several management theories the management of the organization is responsible for understanding and anticipating the basic system and the diverse situations of the organizations. Accordingly, the management plans the strategies in order to coordinate the resources and the action of the business objectives throughout the company.

The strategic planning is worth the commitment of time since it is the fundamental link among the stakeholders and the organizational operations. Employees are considered to be the internal key stakeholders of the organization and a good strategic planning involves the stakeholders in accomplishing the business objectives. Apart from the engagement of the stakeholders in the business process, it enhances the work culture inside the organization and provides a proposed framework for implementing the specific initiatives taken by the organization. Moreover, the good strategic planning enables the organization in measuring the financial and other metrics for the employees as well as the overall growth of the organization (Smith, 2013).

Despite of having a vast amount of advantages of the strategic planning, several problems can be found regarding the same in the management. Managerial problems like execution of the strategic planning needs to be taken care with attention, or else the effectiveness of the strategic planning would be of no use. The management of the organization also needs to be more communicative regarding the strategic planning with the employees and the external stakeholders of the organizations (Grunig 2013). Lack of communication will lead the management to face the failure in executing the strategic planning within the organization.

The chief components like ownership and the employee buy in in the strategic planning needs to be focused. The ignorance of the employee buy-in at every level for executing the strategic planning can cause the failure of the process. Thus, the management needs to monitor and control the process at every level of the execution (Peppard and Ward 2016).

Thus, it can be concluded that strategic planning is important and necessary for an organization to identify the opportunities and the stakeholders of the organization. Despite having few disadvantages in the strategic planning, benefits are prevalent and the disadvantages can be resolved with proper understanding of the same.

Reference:

Bryson, J.M., 2012. Strategic Planning and. The SAGE Handbook of Public Administration, p.50.

Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press.

Grunig, J.E. ed., 2013. Excellence in public relations and communication management. Routledge.

Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital strategy. John Wiley & Sons.

Smith, R.D., 2013. Strategic planning for public relations. Routledge.