Research in Business for Traditional Public

Discuss about the Research in Business for Traditional Public.

Problem Statement

The common phenomenon of branding and market propaganda has been based on the traditional public word of mouth. But the situation has changed drastically, people finds products or services satisfactory and develops a liking for those items if they appear on people's social networking pages (Wood 2016). The focus of the discussion will be "as to why the people get influenced by their peer-reviewed social media item content?” With the turn of the century, the world saw the birth of many tremendously popular social networking sites. The content of the member's pages was initially focused more on their lifestyle and their social life. This decade saw the revolution in media and content of the social pages. The pages were catering to specific demands and needs of the members (Greysen, Arora and Auerbach 2014). The content ranges from newer fashion trends to healthy food and gourmet. The people desire to buy any product from a renowned brand that has a good will in the market.

Aim and objectives of the study

The primary center of this study is to research deep into the root causes of social media’s success in crafting consumer behavior and purchase behavior (Bar-Ilan et al. 2015). The traditional WOM or word of mouth strategy was hugely popular and gained largest success post-2004. Our objective of this discussion will be more along the lines of informative procedure rather than factual. The main focus of this study is to gather the information that how the medias and news papers are being effective in promoting any particular brand.

A brief methodology of the project

The first dominant aspect that influences customer behavior is peer prospect. The peer prospectus of buying the product or specific service motivates and drives the individual in ordering that particular product. In case of choosing a particular brand, a person will always try to go for the TV, internet, advertisement in news paper etc. They will not even try to seek advice from any promotion agent or any door to door surveyor (Kostakis and Giotitsas 2013). So the method in dealing with the subject will be discussing it and arrive at a conclusion that how the social media has become a market place for promotion of events and items and services of varied kinds. There is no longer need to print huge billboards and suspend them along the interstates with massive iron scaffolding and bright minienvironment warm lights (Flew 2015). The social networking site's news feed is a huge billboard with loads of digital data. The data is produced by the beneficiaries of the promotion and are circulated by popular videos and still images. The stills and videos are circulated throughout multiple user profiles and end up with an unknown user (Laursen 2008). The customers are fooled into thinking that since the suggestion of the product is situated at the top of a favorite search engine, it’s genuine and impressive. The customers do not have an idea about how these websites have made their way to the top of their search list. The traditional word of mouth theory was primarily based on the idea of generating public perception momentum and then cashing on the profits. One had to spend huge money on surveys and promotion and base customer improvement strategies before even seeing a dime of profit as sales.  In contrast to WOM, the social media targeting public of companies certainly is better and less costly than WOM (Jones and Ranchhod 2007).

Concluding Words

So it has been evaluated the causes of the success story of social media marketing strategies, the  position is to declare that, traditional word of mouth strategy fails to perform at uniform standard parameters. When the target group of customers is varied in proportions and various others factors, the mode of marketing must be social networking. Social network marketing will prove to be a more valuable and opportunistic tool that will help the companies better seek potential customer bases.

References

Bar-Ilan, J., Bowman, T., Haustein, S., Milojevi?, S. and Peters, I. (2015). Self-Presentation in academia today: From peer-reviewed publications to social media. Proc. Assoc. Info. Sci. Tech., 52(1), pp.1-4.

Flew, T. (2015). Social Media Governance. Social Media + Society, 1(1).

Greysen, S., Arora, V. and Auerbach, A. (2014). Peer-reviewed publications in the era of social media-JHM 2.0. J. Hosp. Med., 9(4), pp.269-270.

Jones, S. and Ranchhod, A. (2007). Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management. IJECRM, 1(3), p.279.

Kostakis, V. and Giotitsas, C. (2013). Public information as a Commons: the case of ERT and the peer-to-peer prospect. IJEG, 6(3), p.209.

Laursen, L. (2008). Social Networking Grows Up. Science.

Wood, M. (2016). Social Marketing for Social Change. Social Marketing Quarterly, 22(2), pp.107-118.