ENG451 Entrepreneurship

Business introduction 

The business idea is to open a Café shop that will help people to use their leisure time in an efficient manner as well as individuals could come to Café shop with their family and friends for partying. The Café shop name is Café Corner and is a full-service restaurant and Café. The Café Corner will offer its customers finest hot as well as cold beverages mainly specializing in speciality coffees, blended teas, and various other custom drinks. In addition to this, Café Corner will offer soft drinks, fresh baked pastries as well as other confections items. Even Café Corner will be making certain addition seasonally such as hot apple cider, hot beverages such as hot chocolate, frozen coffee, and many more other items that are as per customer choices and demand. In simple terms it could be stated that Café Corner will be a place that will best suits local coffee addicts as well as will be a place of dream for people to escape their daily stress of life. The Café Corner will be a comfortable place for meeting friends or reading a book.      

Reason for choosing that business 

Opening a Café business is a good idea for starting own business. Working on a Café business idea will help individual to explore various ideas as nowadays, it is seen that Café’s are becoming very popular and even Cafés are loved by almost all aged groups. The main reason for choosing a Café business idea is mainly due a significant reason that is, Café business is a long-term investment and it is worth for starting own business by opening a Café shop (Baim, 2016). A Café shop could provide various avenues in order to earn money other than just through sale of coffee. Most often it is seen that customers frequently visit Coffee shop looking for hot and ice teas, beverages such as pastries, baked products, sandwiches, as well as various other food items that are loved by customers. Even starting a business with a Café shop will provide a great sense of freedom on a variety of levels and one could experiment on various products which to offer to customers. It could be stated that successfully establishing a Café business will bring many avenues of freedom such as financial freedom as well as freedom in order to pursue lifestyle that one wish to have.     

Your business product /services details 

The main products of Café Corner are coffee and espresso. However, Café shop will be providing various beverages products such as milkshakes, hot chocolates, baked pastries, bread items, flavouring soups, cakes, and various seasonal products as per customers preferences and demand. In simple terms it could stated that Café Corner will be offering a wide variety of quality products that will enable to provide full-service delivery to coffee house as well as espresso stands. The main aim of Café business is to select products that will intend to bring consistency quality as well as competitive prices and even could provide satisfactions to customers of Café Corner. All products are being finalized after appropriately testing samples as well as making sure that raw materials used are of high-quality. One of most vital component of Café business is service quality of coffee shop. The business will adopt various ideas to help customers increase sales via menu development as well as conducting creative promotional activities and implementing profitable marketing activities (Plan, Model & Blog, 2018). A high-quality customer service will be provided to customers as well as Café Corner will be having a Customer Relationship Management system (CRM) that will keep all records of customers visiting to coffee shop. The CRM system will record various personal information related to customers such as their tastes and preferences, their favourite products, and many more other information that will help to develop new products-based om customer demand thus, expanding customer base of Café business.     

How you can generate money from that business

The most important thing in case of Café business is to provide high quality products as well as providing excellent customer services to customers, both these factors will to achievement of maximum profitability and business sustainability for an extended period of time. Even continuously making improvement in Café menus will lead to expand customer base that will automatically result in maximization of revenues. Adopting latest trends will help Café business to introduce new products and services that will help business to add branded merchandize to Café. Offering an attractive ambiance will attract more customers as well as offering various other facilities such as Wi-Fi connections, comfortable seating arrangements, plenty of power outlets will help customers to relax and also, customers will be compelled to come again to Café shop. Offering certain board games will help Café business to increase its profits as business could get profiting from customer lingering. Various games such as board games, puzzles, and various other activities could be used as basic human desire to socialize as well as connect with other people that will automatically raise sales revenues of business.        

What benefits & services your business can provide to the society? 

Starting a Café business will lead to upliftment of community and society as a whole as a coffee shop will bring together a wide range of people belonging to different society. A well-located and established Café shop will be welcoming as well as offers neighbours a safe place to meet that will make all differences in community. In simple terms it could be stated that Café business could lead to transformation of community values as people could interact with each other in a more efficient manner (Chang & Chen, 2015). People could socialize with each other and could feel connected to each other. Even starting a new Café business will require employees in order to manage different business functions such as customer service, marketing activities, financial activities, and various other that are essential for smooth functioning of business. Employment opportunities could be provided to young talents that will help freshers to gain experience thus, raising standard of living of people in society (Hou et al., 2015). The Café shop will be providing products with a very reasonable price that could be easily affordable by people thus, making sure customers could get economical products that too of high quality. Usually, it is seen that coffee shops are considered as great place to chill as well as chat. Generally, a coffee shop intends to offer an environment that will makes everyone feel much pretty comfortable.         

How your business can attract the customers 

Social media is one of most significant marketing platforms that could be used to attract customers. Even it will be beneficial if Café business joins food delivery applications that will lead to expansion of customer base. The Café business should offer free sampling products that will lead to encourage purchasing. As nowadays, almost all coffee houses are having their own websites thus, Café Corner could make its own online website that will have all details about coffee house, information about its services and products. The Café shop should maintain its Customer Relationship Management system on priority basis and should introduce new products based on customer demand and preferences that will automatically build a trust within customers as they will be assured that their choices and preferences are given importance (Torlak, Demir & Budur, 2019). On interval basis certain types of loyalty programmes should be introduced by business that will encourage customers to participate in programs and win specific prices or free coupons.  

References 

Baim, S. A. (2016). The Knowledge Café: A Unique Teaching Experience. Journal of Effective Teaching, 16(3), 85-106.

Chang, W. L., & Chen, S. T. (2015). The impact of World Café on entrepreneurial strategic planning capability. Journal of Business Research, 68(6), 1283-1290.

Hou, C. I., Huang, C., Tsai, H., & Lo, C. Y. (2015). Research on decision making regarding high-business-strategy café menu selection. International Journal of Computer Science & Information Technology, 7(2), 89-97.

Plan, B. C., Model, T. L., & Blog, H. D. I. (2018). Ethical management.

Rambe, P. (2018). Unravelling managerial competencies and the profitability of small technology-oriented businesses: A case of public access venues in an emerging economy. SA Journal of Human Resource Management, 16(1), 1-15.

Torlak, N. G., Demir, A., & Budur, T. (2019). Impact of operations management strategies on customer satisfaction and behavioral intentions at café-restaurants. International Journal of Productivity and Performance Management.

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