ENTR675 Corporate Entrepreneurship

Answer to question 1

Ansoff matrix is a strategic framework tat assists organization in moving beyond the usual business within the business markets. Hence, Ansoff matrix is design for assign the organizations in figuring out which four strategic directions could be used in order to develop and grow the business at the same time more effectively. Hence, VOX Cinemas could use this matrix in order to analyze as well as plan the organizational strategies for organizational growth and success.  Growth strategy of VOX Cinemas using Ansoff matrix:

It is important for VOX Cinemas to implement a multi pronged strategy in order to tap to different micro markets of the nations as well. this would also help VOX Cinemas in entering the emerging tier 3 and tier 4 territories low the low cost multiplex model (to be implemented) by the organization (Luo and Lam 2017). The new concept of creating exciting entertainment destinations for the customers will help VOX Cinemas in transporting the guests from their usual lives to that of the exceptional world of movies (Luo, Lam and Fan 2020). This would also help VOX Cinemas in customizing the cinemas to address the expectations of the present guests as majority of the cinema of VOX Cinemas offers a compressive range of experiences and content at the same time.

Answer to question 2

Picture 1: entrepreneurship intensity

(Source: Fauziyah et al. 2020)

Majid AL Futtaim Holding acts as the organization strategic architect that supports the overall entities of business with international expansion plans. It also allows organizations in operating independently without any mere guidance and assistance. The leaders of Majid AL Futtaim Holding inspires, motivate and assists in delivering the organizational vision, values, strategy and everyday operations and business functions at the same time. Hence, Majid AL Futtaim Holding also concentrates on leading the way and encouraging other individuals to do the same efficiently.

Therefore, the entrepreneurial strategy of Majid AL Futtaim Holding could be considered within the revolutionary group of the entrepreneurial grid. This is due to the sound and effective corporate governance of the organization. The commitment of Majid AL Futtaim Holding in maintaining accountability in the professional conduct thereby addressing the interest of the customers makes This organization one of the most effective and revolutionary one in the entrepreneurial grid. Other than this, the effective frequency and exceptional degree of entrepreneurship makes Majid AL Futtaim Holding one of the revolutionary organization as a whole. Majid AL Futtaim Holding as established a growth strategy that is primarily based on three different pillars. These includes, expanding to new verticals, diversifying opportunities that complements the existing or current business and develop strategies that allows the organization to drive extensive and better synergies and relationships with customers.

In addition to This, Majid AL Futtaim Holding also enhances the overall support of the work management team while protecting and evolving the interest of the shareholders (Majid AL Futtaim, 2021). This in turn enables Majid AL Futtaim Holding in attracting board members who are majorly experienced and are capable of bringing the international and regional management team within the organization as well (Majid AL Futtaim, 2021). The management team of Majid AL Futtaim also offers unparalled expertise and experiences across different regions and industries allowing the organization to operate efficiently without compromising with the quality. In This way Majid AL Futtaim has assisted in brining happiness and fun to the lives of the individual around the globe.

References

Astrini, N.J., Rakhmawati, T., Sumaedi, S., Bakti, I.G.M.Y., Yarmen, M. and Damayanti, S., 2020. Innovativeness, proactiveness, and risk-taking: corporate entrepreneurship of Indonesian SMEs. In IOP Conference Series: Materials Science and Engineering (Vol. 722, No. 1, p. 012037). IOP Publishing.

Fauziyah, A., Sulastri, S., Yusup, I. and Ruhayati, S., 2020. The effect of the use of project based learning model on entrepreneurship intensity based on adversity quotient. In Advances in Business, Management and Entrepreneurship (pp. 961-964). CRC Press.

Luo, J.M. and Lam, C.F., 2017. Entertainment tourism. Routledge.

Luo, J.M., Lam, C.F. and Fan, D.X., 2020. The development of measurement scale for entertainment tourism experience: A case study in Macau. Current Issues in Tourism, 23(7), pp.852-866.

Majidalfuttaim.com. 2021. Majid AL Futtaim. [online] Available at: https://www.majidalfuttaim.com/en/who-we-are .

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