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MGT301A
AU
The University Of Sydney
Woolworths is recognized as the important chain of supermarkets as well as grocery stores that owned through Woolworths group. This company is directly working with the suppliers of fresh procedure to apply and work with the sustainable procedure with utilization of few natural resources and minimize utilization chemicals. The company is highly committed to generating the greener future through minimizing the waste of food and plastic (Woolworths, 2021). This report will include the situation analysis on business sustainability goals of Woolworths.
Sustainable situation analysis helps the organization to evaluate environmental risks as well as drive the action on environmental issues (Birch, et al., 2012). This is important to work more effectively across internal level departments and with suppliers, customers, and other stakeholders with the long time sustainable business value.
Political factors can be described as the intervention which is mainly imposed through the government on a business. Few common political elements are stability at political level, policies of government, restrictions regarding trade, and many more. Woolworth being the big level of brand has to meet many political elements influencing the business. Plastic ben led to particular slowdown during starting months of year. Level of transition from single utilization of plastic to sustainable level alternatives was highly consuming the time as well as cost intensive. With rules getting stringent utilization of plastic it is time for markets of retail to begin working to alternative sourcing as well as packaging.
Recent reduction as well as stable prices of fuel has supported the organization to easily maintain good level of profitability (Bogomolova, et al., 2016). The company has balanced relations with nation like China and USA, the impact of trade war within these giants is little pressurizing. Trade war has exposed particular areas in which organization might advantage from venturing like export of important nuts to nation like China. There is trade war drawback that is the fact distant investor are reluctant for invest in nation like Australia based ventures. Market at retail level is stable relatively to political level factors which changing thus making organizations more stable within the host nation.
Improvement in competition has been key determining element across whole sectors and segments (Mortimer, 2012). Similarly has been the main condition within the case of organization like Woolworths. For retain the share in marketing organization like Woolworth initiated many kind of loyalty programs that even though were effective, failed to mainly capture the market. Supermarket like Aldi as a rival has managed to easily capture almost 15% share of marketplace, thus leaving organization like Woolworths on main cross roads for future of present marketing campaign. Organization like Woolworths has easily managed to mainly gain the trust of customers to particular degree.
The company has accomplished complex mix in appropriate proportion, it can easily sustain by critical economic time which are yet to come. Woolworths claimed to have made improved level of sales through 3.4%. The company reported reduction within the level of gross profit because of the higher loss of stock. It is ready to work and resolve sustainable issues which come up as the result of improve cost level inputs and financial level burdens as the result of liquid asset which tied up within new organizations. The company is focusing to work more sustainability through gaining back the momentum which it lost because of the many elements that influencing the daily business.
In the present times, customers like to buy environment friendly as well as sustainable products and services (Sodagari, et al., 2019). The company has easily charged the operational approaches through moving to many goods with green tag. In today’s time all customers prefer regularly to have healthy as well as fresh products that are important element of organization mission statement. Rising trend of many organic products is becoming popular. Organization like Woolworths is improving organic produce within the portfolio of product which enables to attract huge number of customers. This present organization has already taken many sustainable initiatives to easily deal with many kind of changes within the social as well as cultural environment.
While individuals moving to healthier options, quality as well as variety of organization products which require to be served into market has improved drastically (Wang, et al., 2012). The company managed easily to capture changing trends and functions to satisfy the customer through providing fresh fruits as well as vegetables which mainly regulated through the Grower Fresh Campaign. Supplies of product had rating of 3.5 or more. New health product range introduced to remain sustainable and satisfy requirements of improving health conscious individuals at discounted and affordable rates. Through picking up on key trends prevailing across the society, organization can easily cash in on these kinds of opportunities and give the extended experience to customers while working as the dominant player in market.
Many technical level changes are regularly taking place within retail industry (Sorensen, et al., 2017). For cope up with many technical changes, organization like Woolworths has improved level of commitment to many technical inventions to improve efficiency level of services and meet the quality anticipations of customers for its good and services with high sustainability. Initiative taken through the company involves self-check-out machines as well as point of sales with objective to improve effectiveness of provided services to customers. Organization has already installed many machines like service oriented architecture for detect flaws within the operations which overall lead to improve level of sustainability.
Many legal elements also influence Woolworths working practices within the industry. The company also ensures the effective level of compliance with many corporation laws, environmental laws, employment laws, etc. for provide quality level goods to all customers as well as easily ensure working employees safety. It has also developed the many standards which enable to ensure that all vendors comply with many legal rules. Development of many new rules through government may influence the Woolworths working.
Systems in Woolworths are recognized to eliminate virtually all synthetic refrigerants from outlets and minimize the dependency gas fired boiler. One of the other important angle by that organization has been functioning to achieve objective of sustainability is by creating smarter stores. With support of technique, it has easily managed to design its store which meets the needs of 5 Star Green Star Design. The company ensures that environmentally sustainable commodities are regularly resources from all suppliers.
Strength of organization like Woolworths is that it is the leader of market in retail sector of Australia and position of leadership further improves the level of organization capability is exploiting the potential of marketing by strong sources within the form of technical sources, human source as well as good level of presence across the sector. Appropriate application of resources are affected partially through the external environmental conditions that mainly reducing carbon footprint and finding cost effective ways to minimizing level of packaging and easily and accomplishing zero food waste (Sutton-Brady, et al., 2017).
Woolworth’s growth approach is influenced through the external environment conditions that influence the capability in dominating retail market of Australia. Structure of business is compatible with current model of business thus limiting level of expansion within the adjacent segment of product can lead to minimize effective level of sustainable products and services. The company has not conducted the market research in market which is serves since last 2 years which lead to minimize effectiveness of sustainable practices.
Decreasing transportation cost due to lower shipping prices will also bringing down Woolworths products costs thus providing the important opportunity to business for boost level of profit and pass on customers that overall help to gain good share in market. Economic uptick as well as improvement in customers spending after recess and slow rate of growth within the industry is important opportunity for organization like Woolworths to easily tackle the market and work more sustainably.
No continuous supply of sustainable products and services in last years could influence the responses of Woolworths. New sustainable products and services supply is not continue thus leading to low level of swing within the number of sales over the time period. Rising raw material without effective sustainable level can pose the high treat to profitability level of Woolworths. Imitation of counterfeit as well as low level of quality product in sustainable product is high threat to organization product particularly in emerging market and low income market (Tan, & Bogomolova, 2016).
In the limelight of the discussion it can be concluded that objectives of sustainability can be easily achieved through the organization like Woolworth through completing the situational analysis as create the easiness to work with more effective and right practice within the competitive business environment.
Birch, D., Lawley, M., & Hamblin, D. (2012). Drivers and barriers to seafood consumption in Australia. Journal of Consumer Marketing.
Bogomolova, S., Vorobyev, K., Page, B., & Bogomolov, T. (2016). Socio-demographic differences in supermarket shopper efficiency. Australasian Marketing Journal (AMJ), 24(2), 108-115.
Mortimer, G. (2012). Toward a shopping typology of primary male grocery shoppers. International Journal of Retail & Distribution Management.
Sodagari, H. R., Mohammed, A. B., Wang, P., O'Dea, M., Abraham, S., Robertson, I., & Habib, I. (2019). Non-typhoidal Salmonella contamination in egg shells and contents from retail in Western Australia: Serovar diversity, multilocus sequence types, and phenotypic and genomic characterizations of antimicrobial resistance. International journal of food microbiology, 308, 108305.
Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., ... & Wright, M. (2017). Fundamental patterns of in-store shopper behavior. Journal of Retailing and Consumer Services, 37, 182-194.
Sutton-Brady, C., Taylor, T., & Kamvounias, P. (2017). Private label brands: a relationship perspective. Journal of Business & Industrial Marketing.
Tan, P. J., & Bogomolova, S. (2016). A descriptive analysis of consumer’s price promotion literacy skills. International Journal of Retail & Distribution Management.
Wang, C., Harris, J., & Patterson, P. G. (2012). Customer choice of selfâ€service technology: the roles of situational influences and past experience. Journal of Service Management.
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