RET230 E-Commerce And Social Media Marketing

Question number (1)

Introduction 

This question is about explaining the concept of use of social media in reaching the objectives of the company. The question is related with highlighting the use of e-commerce strategies in selling the products of the company.

Analysis of the social media and its use in reaching towards objectives

The major strength of the topic is that the social media is massively using to achieve the success of the organisation. Different social media channels like Facebook, YouTube, Instagram and Twitter are using for promoting the brand of the company (Hassan, et al., 2015).

Without having a perfect marketing plan, it is very difficult for the company to achieve its sales goals. The sales goals of the company are directly connected with the profit and success of the company. E-commerce strategies are highly used to promote the sales of the company. E-commerce strategies provide a very easy and convenient platform to the customers and the sellers in terms of purchasing all the products produce by the company (Ishak, et al., 2018).

In other words, it can be said that E-commerce strategies not only helps in boosting the sales of the company but also it is promoting the brand name of the company (Kwok & Yu , 2013). It also provides a very convenient way of payment. It is also helpful in providing customer satisfaction because giving the answers of the queries of the customers is competitively easy (Kwok & Yu , 2013).

In many of the cases, it has been observed that E-commerce strategy suddenly boost the sales of the company whereas using another method for promoting the sales of the company is not proved effective (Kwok & Yu , 2013).

The limitation of this topic is that it is only focusses on the social media channels. There are many other marketing channels exists which can significantly contribute in the success of the company but this topic is completely avoided that channels (Mew, 2020). Use of social media also require proper research and time which will be difficult for the company. In other words, it can be said that there are always pros and cons exist in terms of using social media channels and e-commerce strategies in the business (Ishak, et al., 2018).

Social media is also helpful in promoting the brand awareness among the people of the society (Chaffey, et al., 2019). Customers can easily compare the quality and the price of the product with the help of social media channels and e-commerce strategy (Hassan, et al., 2015). It also saves the time of the customers because visiting directly to the store will take a significant time and cost (Thuy Tran, 2021). It can be said that using social media channels and e-commerce strategies in prompting and extending the business is such a beneficial idea (Ishak, et al., 2018).

Different social media channels have different features. The success and failure in achieving the objectives of the company is totally depends upon wise use of social media channels. Apart from this success or failure in achieving the objectives of the company is not only related with using social media channels. A lot of research needs to be done in using social media channels in a wisely manner (Mew, 2020).

Conclusion 

On the basis of above research, it can be concluded that use of social media channels and e-commerce strategies are very useful for the success of the business. Achieving success is require a significant effort but still the unique features of social media channels and e-commerce strategies are helpful in making the business popular among customers.

Question number (2) 

Introduction 

This topic highlighted different types of transaction alternatives between the business, consumers and governmental organisation. The information about different types of transaction exists in this question.

Analysis of different types of transactions

In the business activities, transaction is taking place frequently. It is the integral part of the business. Many types of transaction take place in the business in the regular basis.

Business to business transaction

When a busines buy some raw material or parts from other organisation. This is called business to business transaction. This transaction is very common in the business operations. Purchasing raw material from suppliers and giving payment to them also comes under this transaction. In most of the cases, cash is used for fulfilling the transaction. In few cases, debt is also used for giving payment to the suppliers or other business entity (Incelli, 2013).

For example: In Automobile sector, usually, the parts of the machine are bought from different organisations and in the end, it will be assembled at one place (Incelli, 2013).

Business to consumer transaction 

This is the most common transaction which is placed in the day-to-day business activities. Consumers may buy the product directly from retail stores or they may purchase the products from using the e-commerce website, they will have top give cash payment by using payment gateway system. However, cash on delivery is also available for the purchasing the product. All organisations need to provide convenient transaction facilities to tehri customers so that they can purchase the goods without facing any problem (Soegoto & Rafi , 2018).

E-commerce strategies of the company provide a very convenient transaction facility to the customers so that they can easily purchase the product without facing any difficulty. For example: Many retail sectors are providing their mobile applications by which the customers can do easily transaction and buy the products from their company. Cash on delivery services also helps the clients in giving the payment after receiving the product (Soegoto & Rafi , 2018).

The companies also develop convenient and easy transaction method so that the customers need not to face any difficulty in giving payment (Soegoto & Rafi , 2018). Internet connections and digital tools are playing a vital role in fulfilling the transaction. The business to consumer transaction is the most common transaction which has been taken place in the business on a regular basis (Soegoto & Rafi , 2018).

Business to governmental organisation transaction  

Sometimes, the companies have to pay taxes or other payment to the government organisations. Few cases also been observed where the company had to face penalties put by the government organisations. It can be said that in many of the cases, the company have to give payment to the government organisations by using bank to bank transfer (Soegoto & Rafi , 2018).

It would be very difficult for the companies to make the transaction without having internet connection, proper digital tools and techniques. It can be said that adopting effective digital tools and techqniues have become the need of an hour (Soegoto & Rafi , 2018).

Conclusion 

Making transaction for various purposes are the integral part of the business activities. The company need to take care about the different types of transactions so that they can run their business activities without facing any difficulty. The company need to take care about its communication techqniues because sometimes it may create a barrier in successful transaction. On the basis of above analysis, it can also be concluded that the companies have to work upon framing effective transaction system which will be helpful for the customers and the organisations.

Question number (3) 

Introduction 

This topic is related to explaining and evaluating the main elements of ‘SOSTAC digital marketing planning model’. The special features of this model will be discussed.

Analysis of ‘SOSTAC digital marketing planning model’ 

Digital marketing plan have become the need of an hour. Most of the companies have to use digital marketing plan in order to promote the products of the company. ‘SOSTAC’ model provide a summary of all essential steps which are necessary to be adopted by the managers for enhancing the effectiveness of digital marketing plan ( Chaffey , 2021).

This model is massively used for assessing the effectiveness of any digital marketing plan which have been framed by the oragnsiation. This model has six steps which are as follows:

• Situational analysis: Where are we now

This step is focusses on analysing the current business environment. The position of the company is analysed at this step (Chaffey, et al., 2019).

• Objectives means: Where do we wants to be

Only SMART objectives have to be set by the organisation so that the goals of the digital marketing strategies can be achieved (Hassan, et al., 2015).

• Strategy means: How do we get there

Proper and feasible strategies need to be framed by the company so that the company can achieve its long-term goals (Kwok & Yu , 2013).

• Tactics: Essential tools and techqniues

All the essential digital tools and techqniues which are required for executing and implementing the digital marketing strategy will be analysed (Mew, 2020).

• Actions: Which are required to reach at the target

All the necessary actions which are required to be taken will be explains at this step.

• Control: Making an effective control on the information which is going to be proceed( Chaffey , 2021).

At the end, the company need to focus on controlling all essential activities of the digital marketing plan.

This planning model is very useful in successful implementation of the digital marketing plan. Actually, many companies are framing effective digital marketing plans but the success of the digital marketing plan is not very sure ( Chaffey , 2021).

This model should be used by every oragnsiation because this not only contain all the essential information about the digital marketing plan but also it equipped with all necessary segments which plays a crucial role in the success of the digital marketing strategy ( Chaffey , 2021). However, having the right knowledge about the business scenario is a key of achieving success in the digital marketing plan. Proper research is also needed for achieving success in the digital marketing strategy (Hassan, et al., 2015).

Now a days, almost every company is using digital marketing techqniues but only few of them can get the success. Using this mode helps the managers in framing correct policies ( Chaffey , 2021).

This model emphasis on all the essential elements of the digital marketing plan which is necessary to be evaluated before making digital marketing strategy. This model contains situation analysis which is very necessary before adopted any marketing strategy. Setting up SMART goals also plays a crucial role in achieving the long-term success of the company ( Chaffey , 2021).

Conclusion 

Using this model for managing the digital marketing technique is such a beneficial factor. This model not only helps the organisations by enhancing the effectiveness of digital marketing plan but also it reduces the chances of failure of the digital marketing strategy.

On the basis of above description, it can also be said that using this model for making effective digital marketing plan reduces the chances of failure of the strategy.

References 

Chaffey , D., 2021. SOSTAC® marketing planning model guide. [Online]
Available at: https://www.smartinsights.com/digital-marketing-strategy/sostac-model/

Chaffey, D., Edmundson-Bird, D. & Hemphill , T., 2019. Digital business and e-commerce management. UK: Pearson .

Hassan, S., Nadzim, S. & Shiratuddin , N., 2015. Strategic use of social media for small business based on the AIDA model. Procedia-Social and Behavioral Sciences , Volume 172, pp. 262-269.

Incelli, E., 2013. Managing discourse in intercultural business email interactions: A case study of a British and Italian business transaction. Journal of Multilingual and Multicultural Development, 34(6), pp. 515-532.

Ishak, F., Nordin, M., Ghazali, H. & Ungku, U., 2018. The utilization of social media as a marketing tool in food truck business. International Journal of Accounting , 13(3), pp. 117-124.

Kwok, L. & Yu , B., 2013. Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, pp. 84-94.

Mew, M., 2020. Small Business Social Media Marketing Strategies in the Retail Industry. scholarworks.waldenu.edu.

Soegoto, E. & Rafi , M., 2018. Internet role in improving business transaction. IOP Conference Series: Materials science and engeneering , 407(1), p. 012059.

Thuy Tran, L. T., 2021. Managing the effectiveness of e-commerce platforms in a pandemic. [Online]
Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475027/

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