MGMT498 Business Policy and Strategy

Brief Summary Of The Case

The report here has presented the case study of Netflix which is trying to expand its global presence at a rapid pace. The study here shows Netflix’s Too Much Dependency on American consumer base which has had an impact on its growth model across the globe. The slow growth and financial downturn of most of the companies has forced the management of Netflix to try out new boundaries that can be effective for the development of the business in the most effective and important manner (Dias & Navarro, 2018). The proper way towards global expansion could help the company to ensure success in the most effective and organized manner that can be important for success. The only way thus lies in the global expansion of the company. The implementation of proper and effective strategies for global expansion can help the management of the business to ensure success in the most organized and effective process that can be important for success. The company which was just a DVD rental organization started the new concept of online internet streaming which gradually started proper development in the most effective and organized process. The company however faced competition over the years as internet video streaming industry gradually started taking shape. Such a development made the company implement new strategic initiatives that is effective enough for business success. The company started off with licensing agreements and partnerships to create original contents and release them online for viewers. The short yet compact report here presents the vision of the organization to develop a parallel industry that could be important for future generation online viewing.

Take Away What You Learn From The Case 

It can be easily said that Netflix is new a true global company with its presence in more than 130 different countries globally. However, it is not easy for the management to adjust their services and cater to the needs of all the different markets. However, the management of the company has been able to take a entirely different strategy that has helped it to ensure success. A localized approach by the management of the country has helped the organization to develop into an effective and organized business that has been able to cater to the needs of all. For example the adoption of different pricing policies, investment in specific technological advancements and also development of special contents for the local markets has been the main success story of the company (Lobato & Lotz, 2020). A package which has a certain cost in Japan has a totally different cost in USA. Apart from this the use of regional language based content has been another major reason for the success of the company. However, regulatory restrictions and competitions from platforms like HBO and Amazon Prime has been major challenges for the company. The company has been trying to develop the business in such a manner that it is important for success.

References and Bibliography

Dias, M., & Navarro, R. (2018). Is Netflix Dominating Brazil. International Journal of Business and Management Review, 6(1), 19-32.

Lobato, R. (2018). Rethinking international TV flows research in the age of Netflix. Television & New Media, 19(3), 241-256.

Lobato, R., & Lotz, A. D. (2020). Imagining global video: The challenge of Netflix. JCMS: Journal of Cinema and Media Studies, 59(3), 132-136.

Wayne, M. L., & Castro, D. (2020). SVOD Global Expansion in Cross-National Comparative Perspective: Netflix in Israel and Spain. Television & New Media, 1527476420926496.

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