BIZ101 Business Communications

• When compared to several other fashion businesses, this collection really stands out with its specific look(The Frankie Shop, 2021). Furthermore, Frankie clothes guarantees that clothing is created in an environmentally sustainable manner.
• For one thing, there is very little online client involvement, which places this business in a hazy region in terms of authenticity.
• Employee’s value for The Frankie Shop is the collection of benefits that a corporation offers to its workers in exchange for their time and skills.
• The core values of The Frankie Shop helps the company in surviving the thriving competition. Shareholder value is the value derived by a shareholder from owning stock in a firm.
• As a result, whenever making choices, management must keep shareholders' interests in mind. The greater the value of the firm's stock, the stronger for the firm and its management.

Shared purpose

Frankie's environmental rating is 'excellent.' It makes extensive use of environmentally friendly components, including recycled components. Its use of environmentally friendly components reduces the quantity of chemicals, water, and wastewater utilised in manufacturing.

According to the study's purpose statement, "Using environmentally friendly measures to make women an amazing opportunity for "The Frankie Shop's" success," and the discussed earlier values, the main goal is to reach out to women and inspire them to use environmentally friendly methods of production in the organisation.

Shared Purpose Statement

Through ecologically responsible methods, we want to inspire women to be a driving force behind "The Frankie Shop's" success. The value system will be implemented by including values found in Frankie's Shop, the business value, the employee's value, the value of shareholders and the shared values.  The fundamental aim of the program me is to instil these characteristics of responsibility, diligence, persistence, and discipline.

SDG mapping in value chain

The idea of The Frankie Shop is to create a set of universal objectives that would aid in combating the world's serious environmental, political, as well as economic crises (Choi, & Hwang, 2015). Above-mentioned picture gives the glimpse of the desired value chain of the company. With its respect, following SDG’s (Sustainable development project) have been listed:

Few SDG’s are:

• Respect to Nature
• Bring Circular Solutions
• Transparency
• Using Jute or Cotton in production
• Encouraging eco-friendly HR services
• Eco-friendly dumping of the product

The present global fashion boom may be described as trendy, costly, and wasteful (Lee, 2015). Regrettably, the environment is sometimes a secondary issue when making the most expensive designs, and The Frankie Shop wind up in the hazardous trash bin at just the end of their life. Fashion combined ecological and sustainability consciousness should not have to be mutually incompatible, as shown by the Frankie Shop brands.

Key performance indicators (KPIs)

Key performance indicators (KPIs) is a very well vital technique for every business. Many individuals, however, miss the opportunity of tracking sustainability KPIs. These allow The Frankie Shop to track sustainable progress and identify opportunities for future growth.

Here are the few KPI’s which has been adopted by the competitor companies:

• Carbon Footprint
• Energy Consumption
• Recycling Rate of Production
• Water Footprints
• Waste Reduction Rate

Tentree lives true to its name by planting ten trees for every item bought and even provides clients with a code to watch the progress of their trees (Morgan, 2020). Everlane combines sustainability as well as transparency by providing buyers with a detailed breakdown of something like the cost of each item and displaying the factories where items are manufactured. Patagonia not only employs environmentally friendly materials through its outerwear, but it also assists consumers in repairing old clothes rather than purchasing new products. Denim is infamous for taking massive quantities of water to produce a single pair of jeans, but Levi's new Waterless range utilises up to 96 percent less water. With the Conscious line, composed of materials such as organic cotton as well as recycled polyester, H&M is shifting away from its own fast fashion beginnings (Morgan, 2020). Measuring sustainability, particularly financial data, is non-negotiable, yet so many fashion firms are now in the early stages, lacking ambition and standardised standards throughout the sector.

Supply Chain Partnership

The Frankie's Shop may create a strategic connection with "Louis Vuitton". It is so because Louis Vuitton is well known for its bags and accessories, no matter where you are. This will aid in the increase of sales for The Frankie's Shop, since they are seeking a high-end market for Louis Vuitton with diverse clients.

References

Choi, D., & Hwang, T. (2015). The impact of green supply chain management practices on firm performance: the role of collaborative capability. Operations Management Research, 8(3), 69-83.

Lee, S. Y. (2015). The effects of green supply chain management on the supplier’s performance through social capital accumulation. Supply Chain Management: An International Journal.

Morgan, B. (2020). 11 Fashion Companies Leading The Way In Sustainability. Retrieved June 1, 2021, from https://www.forbes.com/sites/blakemorgan/2020/02/24/11-fashion-companies-leading-the-way-in-sustainability/?sh=251d23306dba

The Frankie Shop. (2021). Home Page. Retrieved June 1, 2021.

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