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In the present era of using business, the use of business intelligence system is increasing due to large number of business operations and limited time to complete the same. However, there are some companies that are facing issues by not using business intelligence techniques yet. This report aims to analyze the issues in provided business case of CPM. Some of the main issues include lack of varied stock of components and finished products, availability of components, increased time, disruptions in the production processes, and increased time in scheduling the production. Based on analysis, necessary solutions for the improvements would also be provided by using appropriate functions for integration and business intelligence (Hadi et al., 2018). The business challenges identified in the case is demand fluctuation. Apart from this, component availability is the business challenge faced by the company that may directly affect the supplies and their plan of production. However, it is essential to understand thecompany's internal production efficiency to deal with such challenges. Issues aboutcustomer services are also seen within the company's business environment, so it is essential to deal with such problems to have better efficiency for different functions and other planning for all the company's operations. It is very important to understand accurate customer demand to deal with the demand fluctuation challenges. Apart from this, there is a need to have assembly planning to have effective coordination of component supply within the managerial practices of the company to have effective results.

Figure 1 Integration and business intelligence issues
(Source: Self-developed)
Business intelligence is a technology-driven process for analyzing data and delivering actionable information that helps executives and managers make the best business decisions possible (Liang & Liu, 2018). A company needs to involve itself within the business intelligence to better leverage software and services that can help them transform data into actionable insights. Business intelligence software can be used to create value from big data. For the company in the given case, it is very important for them to involve themselves in the business intelligence technologies so that they can have better dashboards and sales management for their services with the existing data discovery tools (Caseiro& Coelho, 2019). Business intelligence leverage software and services can be used to have better actionable plans for the company to deal with their tactical and strategic business decisions. It is very important to have business intelligence involved within the company to have more innovative intelligence within the work practices to deal with the partner's aura vendors that can help create the best solutions to meet the changing environment of business (Rikhardsson & Yigitbasioglu, 2018).

Figure 2 Business intelligence
Source (Bukeh, 2020)
The standard functions of business intelligence include online analytical processing, dashboard development, process mining business, performance management, prescriptive analytics, and some (Heinzelmann, 2017). These are some standard functions of business intelligence that helps in providing effective solutions to CPM. A brief description of these functions is discussed below:
Business intelligence technologies help decision-makers to make informative decisions. There are various amounts of technologies available that can help in dealing with business intelligence solutions faced by CPM. There are technologies like Microstrategy or metrics inside. Suchtechnologies help deal with the efficiency of business intelligence to have resulted outcome (Arnott et al., 2017). At the same time, SAS and Qlik are some other available technologies that can also be used to have effective results of all the working operations in the CPM. Apart from this a business intelligence technology also includes data warehousing and dashboards. It is very important to understand some basic functions of business intelligence that are discussed above to have more effective performance management within CPM (Massaro et al., 2019). Also, these kinds of tools and technologies are very important within business intelligence to maintain the level of efficiency as CPM is already dealing with the production disruptions. It also helps provide better report functionality and other tools related to identifying data clusters to support the mining techniques by maintaining the performance managerial outcomes. This can further be helpful in making production related decisions like batches to be run or units to be produced in each batch.
Business intelligence comprises different strategies and technologies that help create better product and service suitability in different markets, resulting in more marketing efforts (Bordeleau et al., 2020). Business intelligence also helps in dealing with some common functions like dashboard development, process mining, etc. Business intelligence is highly suitable for the present business case of CPM. This is because it can help deal with sales management by keeping a constant check using different functions (Mosca&Civera, 2017). Also, it can help in providing required data quickly wherever necessary by using one of the main functions like data mining. The company is facing some issues with demand fluctuation and component availability, so for that reason, business intelligence is highly suitable to reduce the barriers of such issues.
Moreover, it can help contribute to the long-term fulfilment of the suppliers by maintaining the internal production efficiency at CPM. The company needs to understand the effect of delay of component availability by making the correct use of business intelligence so that the control can be done at the right stage (De Silva, 2019). Also, to improve customer services and production efficiency, business intelligence is one of the only solutions available for the company that can result in better operations and maintenance of different functions that need to be managed and predicted at the same time to meet the current demand. With the ERP system, it is very important to make the necessary contribution by making the use of different functions of business intelligence (Neubert & Van, 20180. It can help focus upon the knowledge about the accurate customer demand to significantly deal with the demand fluctuations issues in CPM.
The company needs to understand their business challenges to deal in the most significant way by formulating different strategies. It is highly suggested for the company to go with the business intelligence solution so that the necessary tools and techniques can be used to deal with the sales management and other operations at their operating. These tools and business intelligence tools can help the company achieve effective results of all their working operations that include different services that they are offering to their customers. Apart from this, certain integration and business intelligence issues discussed above made it clear how important it is to formulate business intelligence within the system that the company is operating at. In the end, it can be stated that this is intelligence is highly suitable for the company to deal with their present scenario.
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