BUS101 Introduction to Business

Introduction

The method of examining the processes which go into turning the components for just a good or service through a production that is appreciated by the consumer is known as value chain analysis (Brooking, 2016). In this report, a clear picture of Frankie's shop value chain has been discussed, which is an online clothing store for women in New York and Paris (About Frankie shop, 2021). The company is doing well for some time but has not been registered or authorized under the SGDs standard. Thus, the report makes the proper understanding about the positive and negative impact of the company upon the SDGs principles.

Purpose 

The main purpose of this report is to analyse and evaluate the relevance of the value chain of Frankie shop in the context of SGDs that are positively and negatively mapped in a different manner (Geiger, 2017).

Scope

The report will briefly consider the SDGs principle to the working conditions of Frankie shop.

Value Chain Mapping

Justification of SDG Location

Frankie Shop's business model has almost negative consequences upon on SDGs, according to the findings. It is most likely due to the fact as the company is a fast-fashion business, which is usually terrible for the atmosphere (Helmold, 2020). All along the business process, five SDGs have indeed been described. The following justifies their areas:

• The effect of SDG 5 Gender Equality on Product Use should be described. It was in Material Use as that's when consumers use the item, although Frankie shop consumers are mainly females who feel inspired when they purchase and wearing Frankie shop clothes.
• Both positively and negatively graphs have been created for SDG 8 (Decent Work and Economic Growth). In Distributors, SDG8 is also being described adversely. This is because several of Frankie shop suppliers remain manufactured in Japan, China, etc.  As these suppliers are from these countries, they do not hold valid records about how moral their manufacturing companies' principles are for the customers (Hickmann, 2017). 
• SDG12 (Responsible Production and Consumption) was described negatively too regarding Product Usage because it promotes mass buying and consumption through a fast-fashion strategy. The Frankie shop gets a lower price level and frequently runs promotions. It was also assigned to Product End Life since these do not have any guidance or services for recycled or exchanging clothes until the customer no longer wants them to purchase for personal need.
• SDG15 (Climate Action) as mentioned in the above diagram was already mapped adversely in Raw Resources since many of Frankie shop garments were produced using synthetic materials that are difficult to manufacture and hurt the environment. SDG15 has now been described throughout Product End Life in the same way because synthetic polymers do not degrade whenever they are disposed of as harm the living surroundings (Levering and Vos, 2019). 
• In Product Usage, SDG6 (Clean Water and Sanitation) was being mapped adversely. That was because, as apparel is sent to the consumer, it is frequently packaged in soft products that involve additional energy to dispose of. After all, they cannot be recycled at home. As a result, some of this packaging will most likely a sign of big damage to future living circumstances. 

Increasing the Positive Impacts

From the diagram above, value chain mapping it has been identified that The Frankie shop has two main advantages which support in making the company trustable and reliable to the customer base which is purchasing needed cloths. To begin with, SDG5: Women's Rights is favourably identified through product usage because it encourages women that wear the clothing of their choice and also give the option to modify their clothes as per the needs (Missirian and Schlenker, 2017).  Pregnant ladies, mothers, as well as professional mothers respectively are wearing the fabrics with ease. The Frankie shop provides a wide range of products including outerwear, lower wear, top wear, etc. in different sizes as is further looking forward to motivating women by expanding their size and variety ranges. Also, though the shop social media demonstrates several equalities of girls, no discrimination of women based on skin colour as all models are advertised equally and none of the icons are diversified. Therefore, enhancing this would give women more influence by allowing them to participate.

Furthermore, SDG8 (Decent Work and Economic Growth) seems to have a positive effect on business operations since many employees work in New York which has job security. To increase this even further, Frankie shop should employ domestic workers instead of shipping jobs overseas such as marketing and other tasks to countries where the minimum salary is greater. The shop can also provide incentives for all workers to develop personally a working condition that may benefit the company and the entire customer base (Moraes, 2020).

Decreasing the Negative Impacts

From the above value chain diagram, it has been determined that Frankie shop has several bad influences on the SDGs right now, but this could be changed smartly that the negative influence can be more positive (Mosteanu and et. al., 2020). The first thing that shops hurt SDG 8, is related to Decent Work as well as Economic Advancement since they buy products from foreign manufacturers, many of whom are located in Shanghai, Japan, and another part of china in which warehouse standards are undisclosed or unmentioned. Frankie shop might improve this by bringing production to local producers of New York or by keeping goods overseas but partnering with a particular manufacturing firm to established workplace arrangements and other contracts to safeguard inland workers.

The second point is that as the company is one of the fast-fashion value propositions does have a detrimental impact towards SDG12, which is related with Responsible Output that can be used in the material. Implementing a simpler fashion style, equivalent to Sabo Suit, seems to be the right alternative for improvement now. That means fewer styles, fewer quantities, and fewer sales to allow customers to purchase fewer products as well as be specific to wear quality products. SDG12 already has a detrimental effect on Product End Life since Frankie shop does not have any recycling tips or services, unlike other big clothing companies dealing in New York for example Mark & spencer.  To change, they may inform customers about how to better recycle their garments or partner with such a charity to donate discarded products

Thirdly, in terms of cost and quality, and product end-of-life, Frankie has a bad influence on SDG15, which is Climate Action. Higher quality materials must be used in the fabrics to enhance this, which is an arrangement that might be made with the supplier production plant as well. Through using organic and natural materials with their clothes, they will indeed be environmentally friendly and whenever the clothes wound up in the trash, these can decompose rather than damaging the surrounding. In last, Frankie's shop is using plastic packaging to supply clothes to consumers that seem to have a damaging effect on SDG6: which is related to Clean Water as well as Sanitation. To begin, environmentally friendly paper bags must be used as a replacement. Furthermore, all plastics used to package the clothing must be maintained throughout the store warehouse such that Frankie shop may compost the plastics, removing the customer's responsibility and inconvenience (Shi, Zhou and Zhu, 2019).

Reference List

Books and Journals

Brooking, D.R., (2016). The curse of black gold: How maritime oil reserves can sink value chain analysis. ONE J, 2, p.651.

Geiger, I., (2017). A model of negotiation issue–based tactics in business-to-business sales negotiations. Industrial Marketing Management, 64, pp.91-106.

Helmold, M., (2020). Negotiations in Different Countries. In Successful value chain (pp. 237-241). Springer, Cham.

Hickmann, T., (2017). Voluntary global business initiatives and the international climate of SDGs: A case study of the Greenhouse Gas Protocol. Journal of Cleaner Production, 169, pp.94-104..

Levering, R. & Vos, B., (2019). Organizational drivers and barriers to circular supply chain operations. In Operations management and sustainability (pp. 43-66). Palgrave Macmillan, Cham.

Missirian, A. and Schlenker, W., (2017). Asylum applications respond to temperature fluctuations. Science, 358(6370), pp.1610-1614.

Moraes, H.C., (2020). Poverty narratives and power paradoxes in international trade negotiations and beyond.

Mosteanu, N.R., Faccia, A., Ansari, A., Shamout, M.D. & Capitanio, F., (2020). Sustainability Integration in Supply Chain Management through Systematic Literature Review. Calitatea. 21 (176) .pp.117-123.

Panigrahi, S.S. & Rao, N.S., (2018). A stakeholders’ perspective on barriers to adopt sustainable practices in MSME supply chain: Issues and challenges in the textile sector. Research Journal of Textile and Apparel.

Shi, J., Zhou, J. & Zhu, Q., (2019). Barriers of a closed-loop cartridge remanufacturing supply chain for urban waste recovery governance in China. Journal of Cleaner Production, 212, pp.1544-1553.

Online.

About Frankie shop. 2021. [Online] Available through: < https://eu.thefrankieshop.com/collections/outerwear>.

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