EAC594 Business Communication for the Digital

Introduction

Social media interactions of the Fortune 500 Company, Adidas, with its customers, have been found to be very smooth and reliable.

Background

Strategies of social media have been seen gaining major importance for Adidas in the last few decades. Valuable insights and information about the company has become accessible for the customers due to the valuable social media channels of the respected company. (Grin.com, 2021) However it has been seen that some other company managers fail to make use of the social media for strengthening their brand symbol. This may be a result for failure of some companies due to the lacking of the agreement regarding the success factors of social media. (Grin.com, 2021)

Purpose

The purpose of writing this paper is to analyse the social media interactions of Adidas with its customers.

People have witnessed a major change in the marketing world over the years. The massive change in the world and its digitalization in every aspect also led to the development of marketing strategies of which, the leaders or the managers could not even think of it 30 years ago. (Grin.com, 2021) The social media has become a place for marketing where the customers can directly interact with the company officials. The mix of marketing media has changed its field from the television channels to the online and digital social media platform. (Grin.com, 2021) The importance of marketing in the field of social media is shown by the fact that the companies including Adidas spend the majority of their budget that is kept for marketing on digital platform. Social media is a part of those digital channels and today has reached in such a position where it is impossible to survive without the same. (Grin.com, 2021)

Subject

The two way communication system the Adidas follows allows the company to be more visible on the social media and helps with its position. Other than Adidas, around 79 % of the Fortune 500 Companies have their official pages in Facebook. Customer pressure has increased as they demand more information about the company on social media. Simultaneously, Adidas is always under pressure to align its strategy for the satisfaction of the customers. (Grin.com, 2021)

Facts

Adidas always keeps it focus on the conversation with the customers in social media because conversations in social media always helps the company to keep its brand high and increasing the recognition of the brand helps in keeping the customers loyal towards the brand. The development of social media helped Adidas to use the opportunity of making its exposure by joining the social media and showed to the world its relationship with its customers. In the platform of social media, the trust of the customers completely depends on the reputation of the company. (Grin.com, 2021) This is the reason why Adidas focuses on keeping the customers happy by answering their queries. Adidas focusses on developing its brand image by the social media strategies that generally helps the company in improving the trust and loyalty of the customers which further results in the good company-customer relationship. (Grin.com, 2021)

Data

According to the recent data collected form a study Adidas has gained around 42,117 fans out of 38,671,498 people only in Facebook. Below is a rating of the customer loyalty of Adidas.

Conclusion

The overall feedback of the customers are found good. There only lies one particular point that the customers worry about is the price of the products. But due to the company’s commitment of not compromising with the quality of the products, the high price range actually does not create any serious threat to the company’s business.

References

Grin.com, A. (2021). GRIN - Validating the social media strategies of adidas and Nike on Facebook and Instagram. Retrieved 8 March 2021, from https://www.grin.com/document/354477

unmetric.com. (2021). Social Media Analytics & Intelligence Dashboard by Unmetric. Retrieved 8 March 2021, from https://unmetric.com/brands/adidas

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