BSBPMG521 Manage Project Integration

Native Bush Spices Australia is an organic food product manufacturing and distribution company based in Coffs Harbour New South Wales (NSW). For quality organic manufacturing of Native herbs and spices, Native herbal teas and Native fruit jams and conserves the numbers of customer all over Australia are increasing for the company. In order to increase the business efficiency and give quicker services to the customers, the company has decided to upgrade the existing official website with some technical specifications. The website is complete redeveloped site. The current domain of the website is not changed. The change is motivated because the organic products highly demanded by the customers. The organizational goal of the organization is to enter in to international market of Japan, Singapore and Hing Kong, to increase the sales rate by 10% within coming 3 years and to increase brand awareness among the customers.

Target Audience

The target audience for the company are health-conscious people whose ages arranges from 35 to 65, people who enjoy gourmet foods and people who care more about protecting the environment and have an annual income of $80,000. The company has ideal customer profile and people will come to visit the profile to check out the product process, reviews pf other customers and contact details.

Content

The native bush spices Australia company was established in the year of 2010 which is certified for their organic food products such as herbs and spices, herbal teas and fruit jams and conserves. The company offers sales their products through small supermarkets and health stores within Australia. Besides videos and photo galleries different review videos are also available in the website. There are contents available in terms of photos, video, text etc. in the website. New content will be assigned for the website it will be done with search engine optimization.

 Call to Action

when people get to the site, I want them to shop from the site after reading the articles and reviews.

Social Media and Sharing 

The people who spent a lot of time in the internet will be mostly targeted. The avenues are required for the contents are Facebook, google+, twitter, LinkedIn etc. the social media present that the company have are Facebook Like box and twitter stream

 Functional Requirements

Functions required in the website are as follows-

• Newsletters
• Facilitating sales
• Advertisements and sponsors

Design Assets

The design assets for the website are content, links, images, logo, Search engine optimization, navigation and offline marketing materials

Design Ideas

The current site contains many technical responsive specifications. The website design, navigation is very appreciative but the content and blogs for the website require further improvement. The five website design ideas that are liked include Woolworths limited, GumTree.Com, seek.com, amazon and commonwealths bank (CommBank.Com).  the competitor’s website those are analyzed to build the website are George Weston foods, tine and coca cola amatil.

Search Engine Optimization (SEO)

For this website, priority keywords and phrases are set. These are addressed based on potential search intent of the users. The content editing are done by in house staffs.

Practical Issues

The budget estimated for the project is $15,000, realistic based on the features and functions expected. The priority issues that identified for the project are insufficient communication and it can be staged if the budget fails to cover the wish list. The project will take 2 months and the project will be managed by the project manager.

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