GBUS300 Research Methods in Business and Economics

Subject Code :
GBUS300
Country :
AE
University :
United Arab Emirates University

Answer:-

About the Organization

Emirates Airlines can be stated as the largest Flag Carrier company of United Arab Emirates.

the company is a subsidiary of the Emirates group which is owned by the Dubai government itself (Abdullah 2020). The United Arab Emirates: A Modern History. Routledge.

The company can be treated as the largest airline company in the Middle East which operates over 3600 flies in a week .

Its group and their International services provided through the airlines is globally recognized and function across 80 countries and 150 cities globally.

SWOT Analysis

What Needs to Be Changed?

Of the biggest problem that the organization faces at the present moment has to be increasing fuel prices that is causing the huge level of losses for all airlines company.

The prices of the tickets and the services provided by the company are probably the most expensive aspect of the company that focuses only on first class and business class customer (Hayes 2018) .

The Other major problem is what is causing the company to not made a place in the American market.

How Can it Be Changed?

A reach to people who need economical methods of travelling a more economical sub brand of the company to be launched that has a more prominent pricing with emirates name and quality at hand.

It can be ignored with alternatives of fuel based technology in new airplanes and new technological advancement within the airlines and with the new organizational project in hand focused on economical ride (Hornstein 2015).

Its Advantages and Effect

Create new customers.
Create better reach in the market (Donnelly and Kirk 2015)
New technological advancement and sustainability.

How Will it Be Adapted?

The product will be registered with the government
Copyright of the extension idea.
Budget approval with the shareholders.
Hiring of appropriate employees and leaders.
Deciding the target market (Middle class and lower class)
Buying new resources( new technologically advanced planes
Production process
Advertisement in the market (Abram 2016).
Test rides
Launch in the market
Yearly evaluation

Its Impact on Emirates

Better market reach (Abdel et al.2017)
Better chances of extension in the us market.
Higher sales due to diversified services.
Creating better market name and image.

Funding

A current funding of approx. 10 million US dollars

To buy and extend the technology for the new airlines

To have a funding of 8 Million US Dollars for the marketing in the global airlines market.

Budget

Conclusion

It can further be concluded that this certain plan of extension with a new subsidiary of Emirates will help the Emirates group have a better reach to the customers of all walks of life. The emirates airlines have been referred as the name of luxury which has become nits brand but a subsidiary that reaches out to the broader market can be advantageous for the organization.

References

Abdel Rida, N., Mohamed Ibrahim, M.I., Babar, Z.U.D. and Owusu, Y., 2017. A systematic review of pharmaceutical pricing policies in developing countries. Journal of Pharmaceutical Health Services Research, 8(4), pp.213-226.

Abdullah, M.M., 2020. The United Arab Emirates: A Modern History. Routledge.

Abram, S., 2016. Culture? And planning?. Planning Theory & Practice, 17(4), pp.654-657.

Donnelly, P. and Kirk, P., 2015. Use the PDSA model for effective change management. Education for Primary Care, 26(4), pp.279-281.

Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Hayes, J., 2018. The theory and practice of change management. Palgrave.

Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.

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