MKTM033 The Entrepreneurship Report

  • Subject Code :  

    MKTM033

  • Country :  

    SG

  • University :  

    University of Northampton

Question:

The Assessment Task

Carry out an Opportunity analysis for a new venture creation.

Writing an Opportunity analysis (or feasibility study) can help finalise your business idea, and to check it against the initial perception of the market-place. Feasibility study is a first draft of ‘nature of the business’ proposal that can allow further investigations and calculations to be based.

Please use the template provided with this assignment (see NILE).

Learning Outcomes

The learning outcomes that are being assessed in this assessment are:

  • Select and apply academic literature, industry sources and models to examine and analyse markets and industries to identify opportunities for the development of a new business venture.

  • Demonstrate the capacity for original thinking through the identification and evaluation of an unexploited market opportunity
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