BUSM1008 Enterprise Leadership

Introduction

In Australia, Harvey Norman operates under a franchising structure and continually provides Australian clients with an unrivalled retail experience, including a large product variety, cutting-edge technologies, and marketing capabilities in important business segments. Independent franchisees are granted franchises by Harvey Norman Holdings Limited across three largest branded products: Harvey Norman, Domayne, and Joyce Mayne. Consumer appliances, furnishing, technological telecommunications, bedding and Manchester, kitchen equipment, minor equipment, bathroom and tiles, carpeting and carpeting are among the items sold by the entrepreneurs. With 57 licensed buildings in New South Wales, 1 inside the Australian Capital Territory, and 36 in Queensland, the Harvey Norman trade mark is a shopping landmark around Australia (Harvey Norman Holdings 2021).

Discontinuous development, technological improvement, and continuously innovative solutions are examples of different types of innovation. Change management is the term that refers to a set of actions, functions, and instruments, such as training programs, that an organization uses to respond with the development of a new product that is critical to its sustainability and success (Bucciarelli 2015). Organizational innovation necessitates a variety of skills, as innovation interacts with many types of change, and various kinds of change necessitate different types of skills, in a cyclical and ultimately beneficent dynamic in which any transition can production processes, and any advancement brings changes. Organizational innovation applies to innovative ways for corporations, companies, corporations, and organizations to organize and achieve work in order to cultivate and enhance competitive edge. According to Nambisan et.al (2017), it entails the management of organizational structure in sectors such as financial connections, employee performance, engagement, and information sharing by businesses, groups, and individuals. In order to create and develop creatively and innovatively, there should be proper vision and goal. Pacing up with the surrounding environment is important for any company, so that its business performance can be enhanced, and can also lead to the employee as well as the customer satisfaction.

Discussion

As per the discussion of the Chairman of Harvey Norman Holdings Limited, the business operations of the company have been affected largely and also significantly die to the changes in the Australian economic system, the sever competition in the international market and also the deteriorating financial conditions and deflations. However, considering the current ongoing situation, there have been several shortcomings and the company is not as innovative as it should have been. The manner in which the retail shops of Harvey Norman have been designed, have become outdated (Osorio et.al 2019). They have been stagnant for several years and there needs to be a change in the same. In comparison to this, the other retail stores and brands have developed and improved their customer experience, by developing cafes, and other workshops along with events and entertainment for the children. Harvey Norman has been proved to be incompetent in adapting to the new telecommunication and technologically advanced mechanisms. The online customer relationship management software is not developed which proves that Change management is something that the company should be working upon.

Recommendations

In order to improve in the current performance of the organization, it is important for Harvey Norman Holdings Limited to improve its training facilities (Hao and Yazdanifard 2015). In the present situation, there is a very limited source of training which has resulted in the failure of the new franchisees. Further, there should be development and changes in the network facilities. The networking opportunities and the different forms of online portals can help the company to reach out to various other target customers, where its geographical reach is limited, further, the company can be more associated with the transfer of the knowledge by improving the existing franchisee’s shifts to the new locations, for career development, enhancing the innovative approaches.

Self-Reflection

Working as a consultant had indeed been challenging but very interesting. Through this learning event of performing the role of a business and an enterprise consultant, I had been gaining a huge experience, which helped me to understand and analyze my strengths and weaknesses. The most important strength that I had been having is that of a good leader, I had been patient and persistent with whatever used to come my way. Understanding the company, and its shortcomings in the change and management problem had been very interesting. However, every leader has a room for improvement, whatever be the strengths. In my case I understood that I had not been a good communicator. Although listening to the other employees had been one of my strengths, communicating my own message to them had been challenging. Further, I also lacked proper organizational abilities in determining the goals and the course of action. However this learning outcome had been beneficial in my case because I learnt that it is very important to face the challenges and fond out proper solutions to them, through the critical thinking ability. Problem solving skills is something where I should be improving on. This experience has effectively changed my emotional as well as my cognitive thought processes. Earlier I used to feel that I had been capable enough to communicate easily. However, after this event, it has enabled me to understand that a person can never finish learning new aspects. There should always be an open mind towards self-improvement and self-awareness is the primary step towards developing oneself.

Conclusion

Thus from the above discussion, it can be concluded that my role as an enterprise consultant had been challenging and much interesting. The company of Harvey Norman Holdings Limited had been facing challenges and shortcomings in the change management and innovation. There had been problems regarding its networking systems and this limited it to reach out to the other locations geographically. Thus the recommendations which have been made applicable to the company is that of increased training facilities so that the employees can be capable enough to handle the franchisees. Further, there should also be developments in the online customer review portals, and also the networking facilities, so that they can be innovative and developed in the present situation.

References:

Bucciarelli, L., 2015. A review of innovation and change management: stage model and power influences. Universal Journal of Management, 3(1), pp.36-42.

Hao, M.J. and Yazdanifard, R., 2015. How effective leadership can facilitate change in organizations through improvement and innovation. Global journal of management and business research.

Harvey Norman Holdings, 2021. Company Overview — Harvey Norman Holdings. [online] Harvey Norman Holdings. Available at: <https://www.harveynormanholdings.com.au/company> [Accessed 16 May 2021].

Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M., 2017. Digital Innovation Management: Reinventing innovation management research in a digital world. Mis Quarterly, 41(1).

Osorio, F., Dupont, L., Camargo, M., Palominos, P., Peña, J.I. and Alfaro, M., 2019. Design and management of innovation laboratories: Toward a performance assessment tool. Creativity and Innovation Management, 28(1), pp.82-100.

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