MATH420 Game Theory and Decision Model

Subject Code :
MATH420
Country :
US
University :
American Public University

Answer:

The article is about supply chain co-opetition and the effects of product pricing and timing of investment decisions on it. It explains the process of co-opetition in which business organizations cooperate with each other to earn profits and impact product pricing. The role of the product supplier and the purchasing firm is shown to be important as they both impact the development of the market before the resolution regarding the demand of the product is introduced. The profits earned by the co-opetition and the investment levels are impacted by the cost structure and the uncertainty surrounding the demand of a product.

In model formulation, the first case talks about the supplier becoming the leader and determining the investment to be done in product design and determines the wholesale price for the buyer before the market size is realized. However, the article should have covered the role of the buyer in product quality and determining the wholesale price before the size of the market is realized. The pricing is affected by the decisions taken by both the supplier and the buyer but this article did not focus much on the work of the buyer and therefore his/her role is not getting analysed in determining the wholesale price and the market size.

One of the pros of the paper is that Co-opetition is explained and described nicely in it. It says that co-opetition is a collective action which means that it does not involve competing with one company and cooperation with the other. It is based on sharing responsibilities in the market. The supply chain system has been made the subject of the study. The other factors of the whole process could be studied too but they were ignored. That is why, the whole paper is found to be biased towards the supply chain management (Gurnani, Erkoc & Luo, 2007).

Reference

Gurnani, H., Erkoc, M., & Luo, Y. (2007). Impact of product pricing and timing of investment decisions on supply chain co-opetition. European Journal of Operational Research, 180(1), 228-248 10.1016/j.ejor.2006.02.047

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