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Jaguar is a luxury vehicle brand that is presently known as Jaguar Land Rover after its operations were fully merged with the brand Land Rover on January 1, 2013. The company was founded in 1922 by a British multinational car manufacturer and has its headquarter in Coventry, England.
Initially known as the Swallow Sidecar Company, Jaguar was acquired by Ford in 1990 and was later joined by Land Rover in 2000. Ford then sold both Jaguar and Land Rover to Tata Motors, which combined the two to create Jaguar Land Rover as a subsidiary company.
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Ans: The most effective way to write a Jaguar case study is to conduct a SWOT analysis. Aspects that students keep on mind while working on a Jaguar SWOT analysis are-
Ans: The basic structure of writing the case study for Jaguar should be like this-
Ans: The 4 Ps of marketing is the product, price, place, and promotion.
If you are working on a Jaguar case study and want to work on the 4Ps of the same, consider illustrating the pricing techniques, and product placement. Assessing place and demographic of the target audience for promotional activities is essential as well. The 4Ps is a marketing mix that Jaguar should use to pursue its marketing objectives in the target market.
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Ans: The PESTEL analysis is a strategic marketing tool that is used by organisations to assess external factors impacting the business. The term PESTEL stands for Political, Social, Economical, Technical, Environmental, and Legal factors.
While working on Jaguar case studies, one should understand and illustrate how these factors impact on the organisation.
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