BMAN73561 International Business Strategy

Introduction

The report is based on the use of international strategic alliance in the foreign market expansion. As strategic alliance is an arrangement between two companies that decided to share two resources for the particular beneficiary project. Strategic alliance allows two organizations to work together to attain a common goal. This report includes the review of the literature based on the strategic alliance. The selected alliance used in this report is one world in which British Airways is a major part of this alliance and it gives major benefits to attain better profit in the company.

This works to manage foreign market expansion for better attainment of profits. This report gives brief understanding of the motivations behind formation of selected international strategic alliance for managing overall company. The critical assessment of benefits and several challenges behind international strategic partners to manage overall process of strategic alliance as per partners involved in overall business process. The suitable alternative market entry strategy in overall recommendation. The strategic alliance is one of the business processes used by companies in foreign market expansion and manage overall profits of the company in different manner.

Literature Review

The strategic alliance is too effective and used for foreign expansion for better management of business environment. As there are several strategic alliances included in overall airline industry. As One world is one of main strategic alliance selected to use this alliance in foreign expansion of business. As the company enter into strategic alliance to expand into new market and it also improve its product line or develop over a competitor in different manner. This arrangement mainly allows two business to work toward achieving a common goal and also provide several benefits (Russo and Cesarani, 2017). This relationship may be short or long term and it manage formal or informal process in different manner. Strategic alliance may be mutually beneficial relationships for getting effective outcomes in business. For many companies growth is a key to success for gaining effective advantages in overall business environment. This process works to provide additional leverage in overall market.

Strategic alliance plays an important role in international business and also manage foreign expansion of companies. The partners of business give established marketing and distribution systems and it also includes different market knowledge for getting effective management system (Tjemkes, et al., 2017). This includes as an effective process of overall business and manage overall process for getting effective results and outcomes. The competitors of business become partners and it improve the business process by working together in different aspects. It is process including joint venture and use core business strategy for getting effective outcomes of business. The organization improves their foreign expansion by using the strategic alliance and it increase overall growth and success of business in different manner. Use your alliance partners to manage outsourcing work during low aspects (Li, et al., 2017). The several companies manage their terms and conditions to maintain effective resources of business organization and create effective advantages in overall business process in a proper manner.

The one world strategic alliance includes several airlines company and all this process manage by the proper motivation. As motivation is included behind the formation of strategic alliances and it increases the expansion of alliance in the international market. The various motivational strategies are used in formation of international strategic alliance and one world alliance is also use all these motivation strategies (Salamat, et al., 2017). The different aspects using while forming strategic alliance includes sharing proper research and development, common goals and new skills, sharing of proper vision and development of process. By all these aspects, strategic alliance achieves better market position and improve overall aspects of business in different manner and it is also important to maintain joint venture strategy in effective process. The main motives related to strategic alliance are creation of rents, diversification of resources usage, expansion of different resources, imitation of resources and disposal of resources as without all these motives, the proper strategic alliance cannot be managed in proper manner (Lin, et al., 2007). One world strategic alliance of airline industry uses these motives to get effective benefits and manage all the process of business in effective manner. The sharing of knowledge is one of main reason behind establishment of strategic alliance in international market.

The several other motivational aspects are also used in managing international strategic alliance as One world alliance uses different motivational aspects that includes creation of critical mass in a specific country or region, expanding its specialized skills by exploiting the skills of partner and expansion of its foreign market with effective outcomes. The one of main reason to combine with other companies in strategic alliance is to combine the different skills of different companies in proper manner (Eisenhardt and Schoonhoven, 2006). The resources play an important role in proper management of business and it is mainly depending on different process of resources management.

There are several benefits and challenges occurred in the process of strategic alliance as it provides several advantages and disadvantages to get effective results in business. As selected alliance is One World that is a global brand alliance in all of the leading airlines of world. Although this alliance include 14 airlines and it manage overall process of airlines with strategic alliance. As partners involved in One World strategic alliance are Alaska Airlines, American Airlines, Cathay Pacific, British Airways, Qanats and many more. As it is an international strategic alliance the combine airlines of different countries in one manner (Yu, et al., 2019).

The benefits get by strategic alliance includes that it create different sources of additional income, it level industry ups and downs in different manner, it gain new client base and add all of the competitive skills in proper manner, it helps to enter in new business territories, it reduce several risks occurred in airlines industry, it is possible to build valuable intellectual capital in different manner, it makes affordable to mergers and any other process, it helps to gain new resources and improve overall existing resources and it create different perception of each firm (Jeive, 2019). All of the firms included in strategic alliance get different benefits in different aspects.

Along with benefits, the formation of strategic alliance faces several challenges in international context. As these challenges directly impact overall business in different manner and create several processes in proper manner. The main challenges occurred in strategic alliance of international context includes proper shared ownership in the strategic alliance at international level, proper distribution of power between different companies involved in overall process, integration of vastly different structures and systems and conflicts in relative locus of decision-making model (Kyrylenko, et al., 2019). These challenges directly impact overall strategies used in international strategic alliance at proper manner.

There are several recommendations used in the process of international strategic alliance and it manages overall strategies for proper management of business. A strategic alliance can easy to entry in foreign market. The overall organization need to use different strategies to enter in market and market entry is one of important process used to maintain strategic alliance in effective manner (Fatehi and Choi, 2019). The local firm need to get proper knowledge related to markets, customer preferences, suppliers and different distribution networks. As per analysis it has been analyzed those foreign markets need to choose effective market entry strategies to get effective outcomes in overall business processes. Strategic alliance is related to cooperative agreements between potential or actual competitors of business included in market. As strategic alliance is related to entry in foreign market so market entry is one of important recommendation in overall process of business. The proper market entry strategies recommended to use in strategic alliance includes structured exporting, direct investment in overall process, licensing and franchising and buying a business. As all these strategies manage overall aspects to get proper and good results in overall environment of business. These market entry strategies help the One World to manage overall strategies of market entry in foreign expansion and provide effective process to enter in market of airlines in proper manner (Kazakova, et al., 2018).

These recommendations help to develop the strategic alliance in market and attain several benefits by using these aspects in business process. These market entry strategies manage overall process of business and improve several advantages in One World alliance. The One World alliance also recommended other companies to use these strategies so benefits get increased in international context and improve different strategies of business. As all of the processes are important in strategic alliance in international context and it manage overall strategies.

Analysis and Discussion

As per the above discussion, the several analyses based on the different aspects of strategic alliance has been analyzed. As per above discussion, it has been analyzed that the use of strategic alliance is effective in expansion of market in foreign countries. As international strategic alliance is included in foreign marketing expansion. The above literature review included overall description of strategic alliance that require foreign market expansion in proper manner. As per above information, it as been analyzed that foreign expansion provide several improves in strategic alliance and also increases the success of alliance in international market.

As per analysis, it has been determined that strategic alliance of One World that include overall airlines in the process provide several advantages to the overall airline industry and manage all the aspects of airlines in proper manner (Nielsen, 2007). The business can easily deal with competitors to get better results in the market. As foreign expansion is essential for overall strategic alliances in business. The above discussion defines that use of alliance partners to manage outsourcing work during low aspects. The several companies manage their terms and conditions to maintain effective resources of business organization and create effective advantages in overall business process in a proper manner. The foreign expansion is one of important process used in proper development of strategies and it manage wit its better management of process.

As per above discussion, the other important aspect analyzed is the motivation used information of strategic alliances in overall business environment. As strategic alliances formation needs proper motivation aspects and these motivation aspects are too effective in getting better management aspects in strategic alliance. As per analysis, it has been determined that motivation is one of important aspect in overall process of strategic alliance and without motivation, no business can sustain in the market and strategic alliance cannot manage overall process in effective manner. As per analysis, it has been determined that resources are majorly involved in motivation and give several benefits to the process. One World strategic alliance uses several motives to get success in foreign market (Christoffersen, 2013). The resource is main part of motivation that include diversification of resources, expansion of resources, imitation of resources and other important aspects. As motivation is included behind the formation of strategic alliances and it increases the expansion of alliance in the international market. The various motivational strategies are used in formation of international strategic alliance.

As above discussion gives several analyses of motivation used in strategic alliance. As motivation is included behind the formation of strategic alliances and it increases the expansion of alliance in the international market. The various motivational strategies are used in formation of international strategic alliance and one world alliance is also use all these motivation strategies (Wahyuni, et al., 2007). As per analysis, it has been determined that motivation is also included as an important aspect in business and it gives various benefits in overall process. As motivational strategies play an effective role in establishment of strategic alliance and give several advantages in overall business process in international market.

The other important aspect discussed in above section are different benefits and challenges occurred in process of strategic alliance. As per above analysis, it as been determined tat strategic alliance need proper benefits as well as challenges in overall business organization. As per analysis, it has been determined that One World is one of the main and leading strategic alliance and it faces several benefits as well as challenges in overall process. The major benefit analyzed in above information is tat it increases sources of additional income in environment of strategic alliance (Cullen, et al., 2000). This benefit improves overall process of business of One World in related business environment. The above discussion has been determined that it helps to gain new resources and improve overall existing resources. It creates different perception of each firm. All of the firms included in strategic alliance get different benefits in different aspects.

The strategic alliance includes several challenges in business process as strategic alliance as proper distribution of power and it needs to be maintained to gain several advantages of the business. Tea noter important challenge analyzed in the strategic alliance is the shared ownership in overall process of business. As these challenges directly impact overall organization in proper manner (Chen, 2003). As per analysis, it as been determined that challenges need to be analyzed in early process so solutions can be easily implemented in the process and these challenges manage overall strategies for getting effective process in overall business process. This process manages challenges and reduce overall risks of these challenges (Shi, et al., 2012).

As per above information, it has been analyzed that strategic alliance need several recommendations to enter in international market and it improves overall strategies in different manner. As recommendations are necessary to get several advantages in business process. The recommendations analyzed in above information includes proper use of structured exporting, licensing and franchising, direct investment in overall process and also use research and development in proper manner (Robson and Katsikeas, 2005). The recommendations that are analyzed which is important for strategic alliance and One World get several benefits by using different process of business and it is one of the important process of development in different manner. As strategic alliance is related to entry in foreign market so market entry is one of important recommendation in overall process of business.

The market entry strategies are too essential in strategic alliance and it maintains overall strategies in proper manner. As per above discussion, it has been analyzed that the local firm need to get proper knowledge related to markets, customer preferences, suppliers and different distribution networks. As per analysis it has been analyzed those foreign markets need to choose effective market entry strategies (Tjemkes, et al., 2012). The recommended process gives various growth and success of strategic alliance in related market. As market entry strategies are important part of alliance and One World uses proper exporting and direct investment to get success in foreign expansion and it improves other aspects related to international business. These strategies manage the growth of companies and also earn more profit by them (Masrurul, 2012).

Conclusions

From the above discussion, different process needs to be maintained to get several advantages in process of strategic alliance. As One World is selected in tis assessment to understand strategic alliance in proper manner. This arrangement mainly allows two business to work toward achieving a common goal and also provide several benefits. This relationship may be short or long term and it manage formal or informal process in different manner. The competitors of business become partners and it improve the business process by working together in different aspects. It is process including joint venture and use core business strategy. By all these aspects, strategic alliance achieves better market position and improve overall aspects of business in different manner and it is also important to maintain joint venture strategy in effective process.

The one of main reason to combine with other companies in strategic alliance is to combine the different skills of different companies in proper manner. The resources play an important role in proper management. As partners involved in One World strategic alliance are Alaska Airlines, American Airlines, Cathay Pacific, British Airways, Qanats and many more. As it is an international strategic alliance the combine airlines of different countries in one manner. These challenges directly impact overall strategies used in international strategic alliance at proper manner. There are several recommendations used in the process of international strategic alliance to overcome challenges and it manages overall strategies for proper management of business

References

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Salamat, V.R., Aliahmadi, A., Pishvaee, M.S. and Hafeez, K., 2017. A robust fuzzy possibilistic AHP approach for partner selection in international strategic alliance. Decision Science Letters, 7(4), pp.481-502.

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