MGMT2080 Application of Business Models

Vision:

The vision statement of Disney+ is “to become the world’s leading provider and produce of information and entertainment”. The firm's main vision is to overcome the challenges of the service providers and offer large-scale coverage, along with offering services of great qualities.

Mission:

Disney+ mission statement can be explained as "to inspire, to inform, and to entertain the people, around the globe, by focusing on the power of unparalleled storytelling, creative minds, exhibiting the iconic brands, and by utilizing the most innovative technology." Therefore, four main aspects can be identified from the mission statement of Disney+, they are –

• Improving lives.
• Surpassing the expectations of the customers.

Innovativeness

In the media industry, innovation has experienced an exponential level of growth, and according to the CEO of the company Bob Iger’s “there are two things, to innovate or to die”. It is due to this reason that with Disney+, the organization needs to implement, a standard of innovation that keeps the firm at the forefront. Some of the main innovative measures taken by the organization are

This initiative was taken to make the streaming services highly innovative and of the best quality, especially with Major League Baseball. The innovative move of acquiring BAMTech, helped the organization to launch Disney+ and also, OTT services with ESPN.

Acquiring Pixar.

This helped in improving the quality of animated films and other associated media.

Acquiring Marvel.

With the acquisition of Marvel, the organization became one of the prime leaders in the industry of comic books. This also included the phenomenal collection of the Marvel films that automatically raised the standard of the organization (Disneyplus, 2021).

Lucas films/ Star Wars.

The Lucas Films acquisition got the firm even more high-quality content, which is already a favorite of people around the worldThe next innovation that was added to the firm created a situation of synergy for the firm, which is the acquisition of 21^st Century Fox and National Geographic.

Uniqueness

Some of the unique aspects of Disney+ are –

• The platform offers content in different languages.
• In addition to this, the streaming service platform has the right to cover all the major sports events.
• The option of SMART search, which helps in reducing complexities and removing any delays in accessing the content (Alford, 2020).
• A high friendly user interface helps in effective content organization. Along with this, it is very helpful for the customers as it is extremely easy to use.
• There is also a hot content catalog, which offers the customers the latest information about movies, sports, TV, series, and other creative content.

Opportunities

• The growing number of subscribers in the online streaming platforms.
• The image of the firm Disney in the market.
• The current pandemic has increased the customer’s time on the Disney+ platform.
• The increasing diverseness in the content of media.
• The increasing demands of the customer, to offer new, innovative, and inspiring content.

References

Alford, H., 2020. Wartime Innovation: How Disney Is Succeeding In The Age Of Disruption. [online] Medium. Available at: <https://medium.com/humble-ventures/wartime-innovation-ae0f8201e491> [Accessed 4 May 2021].

Disneyplus, 2021. Stream Disney, Marvel, Pixar, Star Wars, National Geographic | Disney+. [online] Disneyplus.com. Available at: <https://www.disneyplus.com/> [Accessed 4 May 2021].

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