Qualitative Research Methods in Marketing

Where there is a market, there is competition. Be it any market or business, you will always you’re your company between many similar companies offering similar products and services. Competition can be one of those many reasons which can bother a businessman and his sales. With best of business strategies also, sometimes you may not …


 admin, August 31, 2011


Guide for Market Research Strategies

With the help of market research, you can get information about markets or customers. It is an organized effort which is a very important part of business strategy. It includes opinion research. Also, there is a need in here to do a social research.The organized data collection is done after which interpretations are made based …


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Brief Description of Business Research Methods

A research can be done nicely if you use questionnaires. They are useful tools when it comes to learning about different viewpoints of people. They can be used to collect the data. They can also be used when the researcher needs to collect the data from a large number of people. In such cases, the …


 admin, August 30, 2011


Different Types of Research Methods

There are various types of research methods which can be used by individuals for analysing things. Qualitative, mixed and quantitative are three major types of research methods which can help you find conclusions. In the qualitative research method, there are open-ended questions. In this method, the researcher first has to state the problem and then …


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